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Life, 1916-02-10 · page 40 of 44

Life — February 10, 1916 — page 40: what you’re looking at

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Life — February 10, 1916 — page 40: Life, 1916-02-10

What you’re looking at

This page contains mostly **advertisements and filler content** rather than political satire. The main features are: 1. **Carmen Complexion Powder ad** (left): A beauty product advertisement emphasizing that complexion determines a woman's beauty—typical early 20th-century marketing targeting female vanity. 2. **"Evolution of the Threat"** (bottom left): A humorous numbered list showing escalating threats from personal ("I'll tell big brother") to international ("I'll go to The Hague"). This likely satirizes how disputes escalate, mocking both personal disputes and international diplomacy as following similar patterns. 3. **"The King of the Pledgers"** (center/right): A continued story about a man who exploits Catholic priests by repeatedly taking temperance pledges in exchange for monetary donations. It's satirical commentary on both alcoholism relief programs and religious exploitation—mocking someone who cynically manipulates clerical charity. 4. Additional product advertisements for dress ties and other goods. The page is primarily commercial, with light social satire rather than hard political commentary.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: He First Notices Your Complexion That is the thing that decides a wom- an's beauty—her complexion. That is why you should be particular, very par- ticular, about the powder you use. Does it simply show the powdered face or doe: mean a fine complexion? Is it a real aid to skin beauty or is it but an added complexion woe? There are powders and powders, but you will find that the thousands of heautiful women to whom complexion is not a problem use Carmen Complexion Powder Decidedly different from any other powder. Not a “make-up” in any sense, but a genuine BEAUTIFIER. Refresh- ing — restoring — refining. Transforms the muddy, colorless, rough-tissue com- plexion into one of apple-blossom beauty. Protects and preserves the freshness and bloom of a delicate skin. It is not sufficient that a powder look fine in box of feel fine between the fingers. The test is on the facet Does it show powder? Does it rub or blow off? Does it fail under perspiration? Does it fail under strong electric ight or glaring sunlight? One trial of CAR- MEN will convince you that it measures up to every possible test. SOc Everywhere WHITE, PINK, FLESH, CREAM The Scent Is Dainty ‘“ ats Our “On Trial” Offer Purse size bor and mirror containing 2 s’ supply of Carmen (state shade) and fi 3g¢ box of Carmen Rouge Might or dork) sent pre: paid for osc, If only purse box of Carmen Pow. der and mirror are want- ed, send only 10¢ silver snd “neent stomp. STAFFORD-MILLER COMPANY 521 Olive Street ‘St. Louis, Mo. Evolution of the Threat I'll tell big brother. I'll tell mamma. I'll tell teacher. T'll have you arrested. T'll sue you for damages. I'll ask for State troops I'll appeal to my government. I'll go to The Hague. T'll rouse the Powers. Tl fight. The King of the Pledgers (Continued from page 243) the other’s answer: “ No,” said he, “no more of that for mine. I've bin to Father O'Kelly's 'n’ took the pledge fer keeps, 'n’ the good man’s give me five dollars to help the wife 'n’ the baby till I c'n git a new job.” “He has taken the pledge and the priest has given him five dollars!” I repeated, to myself, And then what poets call an inspiration came to me: there might be money in taking the pledge continually, as a business. First, I smiled at the odd, phantastically sacrilegious conceit. But I grew serious—the Re- sponsibility (yes, it should be spelled with a capital) looming large in my mind's eyes. Soon I was walking rap- idly toward the nearest Catholic church and calling for the Pastor, a priest whom I did not know and who did not know me. My clothes were rather shabby by this time and I may have looked dissi- pated, thanks to my several months’ in- cessant “ worrying.” And the priest received me, and I took the pledge “before God and His Mother and the whole Court of Heaver and the kindly old Father asked me whether I was in need, and, when I stammered a “ yes,” he gave me a bill and his blessing, and I was again on the street, a successful grafter. To appreciate the enormity of my self-contempt at that moment you must know that I had steadily been not only what is usually meant by “a gentleman,” but, also, a sincere, practical Catholic, while now I was a petty swindler—and a swindler of my Church. Almost did I return to the priest and tell him the truth. Responsibility ap- peared, however, and led me away, At a distance from the priest's house, I looked at my “thirty pieces of silver” which proved to be a ten-dollar greenback, Nex ¢ es A The Perfect Dress Tie The Tie With The Button-On Tabs is the only tie that knows its place and keeps it. It is one and indivisible with your front collar button, unless you deliberately undo it. Fashion decrees the poke collar with even- ing dress this season. Smartness decrees the ** Perfect Dress Ti." Sold in the Best Shops White or Black $0 Cents and Better Look for the name, “The Perfect Tie,” on each neckband, and don’t be misled. KEYS & LOCKWOOD New York Cook's knows no other duty than to please Then I judged that my appearance—of d cent poverty—was an asset of sorts, that the “gentleman-gone-wrong" naturally clicited more sympathy of heart and purse than the commoner bar-room loafer Thereafter I became the King of the Pledgers. Yes, there are many pledgers in the land, Professional pledge-takers, who are also professional drunkards. For Cs olic priests are easily imposed on, since they're almost always warm-hearted men and since their faith and their calling render charity and helpfulness imperative, and impel them to extend the benefit of the doubt to every applicant, however worth- less-looking, for fear of sinning against charity. Wherefore, even the least comicbooks.com