Life — February 10, 1916 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Both Boosters Timken puts highest quality and engineering skill, plus Timken experience, into every axle, regardless of size or price Both these men know that when it comes to human ty there should be but one standard for big car or little. agind they both know that though Timken Axles may differ in size, they all have the same substantial Timken —which never has been, and never will be, limited by pocket book considerations. cars will, of course, differ in price—and justly— excording to their power, their conveniences and the luxury of their appointments. But both the buyer and the builder of any car, big er ind know that Timken gives them—the utmost safety and long-service value in their car's foundations, the axles and bearings. Whether a Timken front axle supports alight or heavy, medium priced or high priced car, it embodies the same Precautions against any possibility of breaking at any THE TIMKEN-DETROIT AXLE COMPANY, THE TIMKEN ROLLER BEARING COMPANY, CANTON, OHIO ¢ and capacity, the number of ‘Whether a Timken rear axle is big of little, whether it is fixed hub type or full floating, whether it has helical bevel or worm drive, youcan absolutely depend on it—for it has back of ittall the engineering skill and manufacturing ability ofa great organization of axle building specialists. Every part and piece of every Timken-Detroit front or rear axle, large or small, is made of a steel selected with the same care, proved to be the best possible for its pur- pose, heat-treated by the same processes, machined tosize, ground, gauged to the same limits, and assembled under the same system of continuous testing and inspection— followed by every member of the Timken organization with the same sense of responsibility. Furthermore—in motor car axles certain broad princi- ples of design have become established through Timken experience with motor cars ofevery sizeandtype. Among these are the proper size and weight of front axle I-beams and steering knuckles for cars of various types, the ta- DETROIT, MICH. pering shank of the steering ball, the pressed steel housing of the rear axle, the splined ends of the axle shaits, and the curved teeth of the helical gear. These are but a few of many cases where Timken assures the car owner of the very best up-to-the-minute engineering practice in axle building. S's Finally—and this is worth noting—the Timken Axles in yoor car, no matter what its size or price, were selected and installed only after many conferences between Timken engineers and the engineers of the car bailder. Every detail that could add to your secerity and satisfaction has been foreseen and provided for. No motor car owner should ignore the part played by axles in good motor car values. The facts make mighty interesting reading and are yours for the asking. Write for the Timken Primer J-3"On Axles,” sent free, postpaid, with a list of Timken equipped cars, on request, to either address below comicbooks.com