Life — February 3, 1916 — page 3: what you’re looking at

What you’re looking at

# "The Hovering Peril" - Weed Chains Advertisement This is primarily an advertisement for Weed Anti-Skid Chains, a tire accessory for winter driving. The "peril" referenced is not political but automotive: the dangers of driving on icy, snowy roads without proper traction. The ad uses fear-based marketing, warning motorists that accidents lurk constantly—on slippery pavements, muddy roads, and icy surfaces. It contrasts careless drivers who ignore danger with prudent ones who install Weed Chains. The accompanying illustration shows a car navigating a treacherous winter landscape with cliff edges and bare trees, emphasizing how chains make "skidding utterly impossible." This reflects early 1920s concerns about automobile safety as cars became commonplace.