Life, 1916-02-03 · page 2 of 48
Life — February 3, 1916 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. It's a Willys-Knight automobile advertisement from *Life* magazine featuring their Coupe model priced at $1500. The illustration shows a sleek car in silhouette with two figures inside and a well-dressed woman observing from the side—a common advertising trope emphasizing the vehicle's appeal and elegance. The ad emphasizes the "sleeve-valve motor" technology that makes the car run quietly and smoothly, improving performance over time. The text notes that Willys-Knight automobiles maintain value and utility better than competitors. There is no political or social satire present—this is straightforward product marketing targeting affluent consumers interested in automobiles as status symbols.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thuruday, Assen! Sabscrigtion Fane’ a ine Cot Oe or. athe hos Gkon Depucment Coes Five Dui, “Baie Copies Tea Cent, cy ‘We British Possessions. . UIET when new, it grows more and more quiet with use until after any other type of motor would have outrun its pleasurable it reaches the point almost of absolute silence. usefulness. You will be well repaid if you give the Overland dealer an oppof- Smartness of appearance is accentuated by smartness of performance. . * yet ~, ue id i tunity to show and demonstrate the Willys-Knight Cars. As its sleeve-valve motor “ works in,” carbon deposits serve only to as increase its smoothness, power and efficiency. In addition to the Coupe, there is the Roadster at $1093, the Touring Car at $1125 and the Limousine at $1750— And this many-phased improvement with use will continue miles all prices f. 0. b, Toledo, ‘*) - : Sy The Willys-Overland Company, Toledo, Ohio wee comicbooks.com