Life, 1916-01-20 · page 38 of 44
Life — January 20, 1916 — page 38: what you’re looking at
What you’re looking at
This page contains two distinct elements: a Maillard chocolates advertisement (left) and a Collier's magazine advertisement (right), with a small political cartoon below the candy ad. **The Cartoon:** The sketch by Hoover (signed lower left) depicts a woman scolding a man labeled "Willie," demanding he return to a picture frame, threatening not to pay advertising rates for him. "Willie" likely refers to Kaiser Wilhelm II of Germany. The joke satirizes German military ambitions during World War I—the woman represents either America or Allied interests, demanding the German leader stay contained within his proper sphere rather than expanding influence beyond acceptable bounds. **The Context:** Published during WWI, this mocks German expansionism while using the ironic language of commercial advertising rates. It's dark humor about military conflict framed through a domestic scolding scenario. **The Collier's Ad:** Promotes Frederick Palmer's war correspondence analyzing whether "Germany" is winning—clearly referencing ongoing WWI debates about the conflict's trajectory.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
CSN AY er oh z 6 * Bonbons--- Is eaaneny 9 Chocolates Winning : For all occasions Maillardié ‘confee- Frederick Palmer tions are appropriate and welcome. Per- E tells which way fection in quality, i ical he thinks the tide Bonbonnicres of exclu- sive design imported fron bs fete A of battle is tending lard Bonbons and Chocolates. Your pur- ea in a most interest- ing article which request. FIFTH AVENUE ‘at 35th STREET NEW YORK E analyzes the prog- ress of the Teu- ton machine up to the present. Coming from the pen of “the fore- most living war corre- spondent”’, this article has an unusual importance. Read it in the January 22d issue of Colliers swooved)- THE NATIONAL WEEKLY 946 West 13th Strect, New York City “WILLIF, YOU COME RIGHT BACK IN THIS PICTURE! DO you EXPECT ME TO PAY ADVERTISING RATES FOR You?” comicbooks.com