Life, 1916-01-13 · page 35 of 44
Life — January 13, 1916 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The top half features a Perrier water advertisement emphasizing the product's French origin and purity—marketed as ideal for the refined palate and touted as a health remedy for gout and uric acid problems. Below is a **small cartoon joke** about marriage expectations: A man proposes jokingly to a woman ("Winnie"), claiming he's "not serious" and asking if she can "accept a joke." She agrees to marry him—treating his proposal as the joke itself. The humor relies on early 20th-century gender dynamics: the woman's presumed eagerness to marry, and the man's surprise that she'd accept even a non-serious proposal. The bottom right advertises Club Cocktails by G.F. Heublein & Bro., emphasizing quality ingredients and aging. The page reflects period attitudes about courtship, class consumption (French luxuries), and health remedies now considered dubious.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
gludbed es ATURE showed her sovereign wisdom in her choice of a birthplace for Perrier—it bursts, a flood of bubbling purity, from a glorious — er @ high-class a 7 : . High-ball — say Tie eaunustasts for. Feaice natural Spring midst the purple PERRIER inspired by Perricr, vineyards of Southern France. Thus, fortunately, the water of matchless sparkle and delicacy has its origin among men _pos- e@ ; sessed of exceptionally refined eB F F 1e and appreciative palates. Perrier is bottled at the Springs in the South of RENCH ATUR France amidst the glorious French vitteyards. There AL is no saltiness in Perrier, the great reason why SPARKUNG it combines so perfectly with Wines and Spirits. TABLE NB—A glass of Perrier alone or with a slice of a WATER lemon in the early morning is invaluable in gout Bubbling with its and uric acid troubles—the bugbear of middle-age. oxen Carbonic Gas Obtainable at all high-class . Hotels, Restaurants and Grocers. WILLIAMS & HUMBERT, Agents, 1158 Broadway, New York SEF —} am bock- ed from dressed of nim Among those good resolutions, how about one for the purity and flavor of “The sip before dinner”? CLUB COCKTAILS in all varieties have for years been the selection of con- noisseurs, who do not judge carelessly. They base their preference on the smoothness and the flavor due to correct blending of highest grade liquors by experts and careful aging in wood. You will agree with their verdict. “WOULD YOU—ER—MARRY ME, WINNIE?” G. F: H E U BLEIN & BRO. “onl ALGY, YOU SURPRISE ME! CERTAINLY I'LL MARRY you.” “BUT—I'M NOT SERIOUS, DONCHER KNow! CAWN’T YOU ACCEPT A JOKE?” “THAT'S EXACTLY WHAT I'VE DONE.” Importers of the famous Brand's Al Sauce HARTFORD NEW YORK LONDON