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Life, 1916-01-06 · page 35 of 48

Life — January 6, 1916 — page 35: what you’re looking at

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Life — January 6, 1916 — page 35: Life, 1916-01-06

What you’re looking at

This page is primarily **advertising disguised as health editorial content**—a common early-20th-century marketing technique. **The "Content":** Alois P. Swoboda promotes his book on "Conscious Evolution," claiming cells can be improved like cultivated crops, promising better health, vitality, and mental capacity through his system. He claims to explain "HIGH BLOOD PRESSURE," "HARDENING OF THE ARTERIES," and "OLD AGE conditions." **The Satire/Critique:** Life magazine, known for satirizing pseudoscience and health quackery, appears to be **mocking this self-help pitch**. The vague promises ("wonderful in health," "keener and more efficient mind"), the comparison of human cells to farm crops, and the grandiose claims without evidence were classic markers of dubious wellness schemes that Life regularly lamppooned. **The Portrait:** The right side shows a photograph (likely Swoboda himself), emphasizing the pitch's personal-testimonial marketing approach—another target of period satire about charlatan health promoters.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: 35 Become. Wonderful in Health—Wonderful in Vitality and Wonderful in Efficiency for Your Own Advantage Through Conscious Evolution. Cells are wonderful beings. They are the creators of the plants, the trees, the fruit, the vegetables. They create the corn, the wheat, the apples. They are the creators of the rose, the lily, the violet and other flowers—they are the creators of everything living in the sea—they are the constructors of whales, sharks, porpoises and all fish. Through the activity of cells, the coral beds of the ocean are made. They are the creators of all animal life—they are the creators of you. They create your organs and the foundation of your mind. Billions of cells are within your body working for you. They are remaking your heart, your lungs, your nerves, your digestive system, your muscles, your brain—in fact, they are busy constantly reconstructing your entire body: You will be a better human machine—pos- sess a better body and mind if you cultivate these cells—if, in other words, you give your cells greater energy and a greater opportunity as well as a better and more persistent reason for improving every tissue, every organ and every part of your body. Js not corn better when cultivated? Does not the farmer improve his wheat through culti- vation? Is not fruit improved through culture? Are not flowers made more beautiful through conscious effort? Do we not have better horses and even better pigs through cultivation ? Since all of these things are true, it is also true and much more important that youcan easily make yourself better through improving the individual units or cells of the body. he Swoboda System, through a; beings, new ani produces new human pplying the principle of Evolution to the cells of the body, tter hearts, new and better lungs, new and better organs, new and better nerves, new and better brains, and, therefore, keener and more efficient mind. My new copyrighted book ex- plains the Swoboda System of Con- scious Evolution and the human body as it has never been explained before. It also explains my new and unique theory of the body and mind. It will startle, educate and enlighten you. My book tells in a highly interesting and simple manner just what you, as an intelligent human being, have, no doubt, always wanted to know about your body and your mind. You will cherish this book for having given you the first real understanding of your body and mind. It shows how you may be able to obtain a superior life; it explains how you may make use of natural laws for your own advantage. My book will give you a better understanding of your- self than you could obtain from a college course. The information which it imparts cannot be obtained elsewhere at any price. It shows the unlimited possibilities for you through conscious evolution of your cells; it explains my discoveries and what they are doing for men and women. Thousands have advanced themselves in every way through a better realization and conscious use of the principles which I have discovered and which I disclose in my book. It tells what Conscious Evolution means and what it may do for you. It also explains the DANGERS and AFTER EFFECTS OF EXERCISE and EXCESSIVE DEEP BREATHING. My book explains the cause of HIGH BLOOD PRESSURE and HARDENING OF THE ARTERIES, as well as OLD AGE conditions, and how to overcome them. I offer my system on a basis which makes it impossible for anyone to lose a single penny. My guarantee is startling, specific, fraud-proof, and just as any honest person would naturally desire it to be. Write for my FREE BOOK and full particulars today before it slips your mind. Make up your mind to at least learn the facts concerning the SWOBODA SYSTEM OF CONSCIOUS EVOLUTION for men and women. If you have reached your present stage of evolution without conscious effort, consider what your possibilities are through an intelligent and conscious use of the principles of evolution. My booklet will make you think. What is said of the Swoboda System, no doubt, sounds too good to be true. Swoboda, h know and which will, no doubt, prove to you that nothing said about Conscious and ( What Others Have to Say: Ine year ago T was an old man at forty; today T am a youth at forty-one.” must state that the principle of your system is the most scientific, and at the same ne the simplest, 1 have ever heard. “You do not misrepresent one single word in your kof it, five weeks ago I was ashamed of my physique; today I am almost Tam delighted with Conscious Evolution.” “Fourteen years ago at the age of 68 I was en old man; today at the age of 82 I am the marvel of my friends; 1am younger than most men at 40. Your system gave me a new lease on life. of my blood pressere, and was gratiked to learn that it was fally ten ia, was @ surprise to me ax well physician, who did not that my blood pressure could be redaced because of joctors told me I had hardening of the arteries and high blood pressure. They ed me against exercise, Conscious Evolution reduced my blood pressure ond made gman of me. he beauty of your whole advertisement is that every word of it is the truth. You tem is the most wonderful in the world; it gave me new energy, strength and li other words, it made a new man of T have been an advocate of your syst ce the first day I used it; I have withstood a mental strain during the past year would have broken my health had it not been for your system.” "t describe the satisfaction I’ feel ‘orth more than a thousand dollars to me in “T have been,enabled by your system to do possible for “Twas very skeptical, now am pleased with results; have’ gained 17 fy “The very first lessons began to work magic. In my gratitude I am telling my croaking and complain: fiends, ‘Try Swoboda.’” “Words cannot explain the new it imparts both to body and points below the previous beli reased mental and physical capacity.” of mental character previously im- t reduced my weight 29 1 reased my chest exp. hes, reduced ‘my waist 6 ‘cannot recommend your sys: tem too highly, and without flattery believe that its’ propagation has been of great, benefit to the health of the country.” “ My reserve force makes me feel nothing is impossible, my ca city. both physically and’ mentally increasing daily.” have heard your system highly ‘ommended for years, but 1 did realiz tiveness of it n glad indeed “Your system developed ine most lerfully.” “I think your system is wonder: ful. T thought I was in the best of physical health before I wrote for ut T can now note th ovement even in this I cannot recommend system too highly. Do not te to refer to me.” You know more about the human body than any man with whom J have ever co or otherwise. hich you should ‘olution in Lirr, od ta he tree. comicbooks.com