Life — December 30, 1915 — page 5: what you’re looking at

What you’re looking at

This page is primarily **advertising**, not political satire or comics. The top advertisement promotes the Hartford Shock Absorber, made by Hartford Suspension Co. (Jersey City, NJ), with the slogan "Makes every Road a Boulevard." The illustration shows a car traveling smoothly over bumpy terrain. Below that is an illustration titled "THE NEW YEAR ARRIVES," depicting a figure being propelled upward by what appears to be a spring or coil—a visual metaphor for the new year's energetic arrival. The bottom advertisement promotes Cascade Pure Whisky, made by Geo. A. Dickel & Co. (Nashville, Tenn.), describing the "road to pure whisky" as requiring care and time. All three elements use visual metaphors about roads and smooth travel, likely intentionally coordinated within this magazine page.