Life, 1915-12-30 · page 4 of 41
Life — December 30, 1915 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine's 1916 issues, rather than a political cartoon page. The illustration shows a cherub and figure operating a cash register marked "5," with dollar signs spraying out—a visual metaphor for the magazine's commercial success. The headline "Last Call Before the New Year Starts" creates urgency for subscriptions. The text promotes upcoming "special numbers" featuring Charles Dana Gibson's illustrations (Gibson was famous for his "Gibson Girl" drawings). It notes the previous "Humorous Number" sold well and promises another. The ad includes subscription rates ($5 annually in the U.S., $5.52 in Canada, $6.04 foreign) and mentions sample copies available for ten cents. This represents standard magazine promotion of the era, not satirical content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Last Call Before the New Year Starts for 1916 Some of our coming special numbers will thrill the ZL hearts of the American people. Announcements later. L Charles Dana Gibson’s pictures will appear only in Lo Life. Special The last Humorous Number was such a success Facteced that during the coming year we hope to issue another. Fe ig) ecm If you are an outsider—that is, if you live in Canada J ghd 2g coe or anywhere outside of the United States—you will be / $08 “three months’ to required to pay slightly more for extra postage (see coupon). Obey that Impulse. TO GET ACQUAINTED Several sample copies will be Open only to new subscribers; no sub- Beant aioe af tan eat scriptions renewed at this rate. LIFE, 17 West sist Street, New York sry One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.)