Life, 1915-12-02 · page 91 of 100
Life — December 2, 1915 — page 91: what you’re looking at
What you’re looking at
This page is primarily **advertising** with some humorous editorial content mixed in. The main items are: **"How to Make a Boy Take a Bath"** is satirical advice using pseudo-psychological language to describe the difficulty of getting a child to bathe—a relatable domestic struggle. The humor lies in treating bathtime as a serious strategic problem requiring "psychology" and multi-stage persuasion. **The Gillette Safety Razor ad** uses a Christmas gift pitch, arguing that a $5 razor investment saves men $40-60 yearly on professional shaves. This reflects early 20th-century advertising targeting men to adopt home shaving rather than visit barbers. **The UP-TO-YOU Cigarette Case ad** advertises a spring-loaded case for cigarettes—a luxury consumer product marketed as practical and stylish. The page also promotes book gifts and copper serving sets. There's no political satire here—it's a commercial magazine page blending lifestyle humor with holiday shopping advertisements, typical of Life magazine's era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Laughter and tears lie close to- gether. Something going all the time in this perfectly delicious story. | —The Continent Written with obviously genuine enjoyment of the tumultuous, happy-go-lucky, hand- to-mouth family life—its appeal is a wide one and directed to a wholesome, human and good-to-preserve simplicity. —Life. PRUDENCE OF THE PARSONAGE A Novel by Ethel Hueston. At all Stores $1.25 net. The Bobbs-Merrill Co., Publishers How to Make a Boy Take a Bath (By an Expert Parent —Modern Method.) Always begin with psychology. Some parents never use psychol- ogy until it is too late. Several days beforehand suggest to the boy what is coming to him. Get him used to the idea. At first he will not take kindly to it, but as the great event is still somewhat remote, he will not rebel as much as if it were some- thing to be immediately inflicted. The second suggestion should be firmer, This time go into the details. Get others to help you. _ Have some- body read a story in which a nice little boy has taken a bath—and liked it. The boy will not believe the story, but at least it will appeal to his imagnation Finally, set the hour, and having ar- ranged all the mechanical details, such in Single Volumes, Rare Books in Fine Editions. Books in All Languages ILLETTE—there’s the answer! A woman is quick to see that an investment of $5 will save him from Forty to Sixty Dollars every year in shaves and tips. NoStropping—No Honing. He can shave at home in less time, with more comfort, and he will always be clean faced and presentable. Here is the Gillette “Bulldog”— a new model, with the stocky “Bull. dog” handle. Many prefer it for its generous grip and better $5 With Gold Plated Razor, $6. GRAND PRIZE-HIGHEST AWARD Panama-Pacific Exposition pom THe oven GILLETTE SAFETY RAZOR COMPANY BOSTON The UP-TO-YOU Cigarette Case | as drawing the water and getting the 1] chess cad iba soap, secure the hoy, and when you have thus secured him, lead him gently fader of which opens the ated by one hand the fore- box andbringsthecontents “UP-TO-YOU” and firmly to the brink. Do not, however, be discouraged if you find that, just as you are about to secure him, he has disappeared Some boys are that way. They have no respect for psychology. They will commit any kind of an irreverence to woe ot mating Es avoid taking a bath, Besides, you must =r ETE remember that this method has the DEALERS Ss. Bose sanction of all the latest authorities. u ‘YO! Co., Brattleboro, Vermont comicbooks.com -CHRISTMAS LIFE-