Life, 1915-12-02 · page 90 of 100
Life — December 2, 1915 — page 90: what you’re looking at
What you’re looking at
This is primarily **advertising, not a cartoon or satirical content**. It's a full-page promotional advertisement for *Vogue* magazine placed in *Life* magazine. **What it advertises:** Two special Christmas issues of *Vogue* (dated December 1 and December 15) offering curated gift suggestions from New York's best shops. The pitch emphasizes that Vogue provides access to "uncommon gifts of exquisite character at reasonable prices"—positioning the magazine as a personal shopping guide for affluent readers. **The subscription offer:** Readers can clip a coupon to subscribe for either 12 issues ($2) or 13 issues (if paying in cash upfront). **Historical context for modern readers:** This reflects early-20th-century consumer culture where *Vogue* positioned itself as an arbiter of taste and access to luxury shopping for the urban wealthy. The emphasis on "unusual" and "exquisite" gifts targets aspirational shoppers wanting to signal sophistication through distinctive purchases rather than commonplace items. There is no political satire or caricature present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
of usual character chosen for you in She DBestShops Vogue has successfully solved the Christmas gift problem—the problem of securing uncommon gifts of exquisite character at reasonable prices. When your friends receive gifts selected by Vogue they receive gifts whose value is enhanced by the fact that they are unusual ; gifts which are new in idea, unique in usefulness and entirely unknown to shoppers who have to depend upon local shops for their selection. Vogue throws open to its readers the best in New York and acts as a personal guide in directing the shopper and in the selection of the gifts. This service is rendered through Vogue's two great Christmas Numbers CHRISTMAS GIFTS NUMBER Dated December 1 Al sumptuously illustrated handbook of Christmas Gifts specially chosen Sor you. With this number on your writing desk and Vogue’s shopping ser- vice at your command your Christmas buying will be an experience of un- usual pleasure. HOLIDAY NUMBER Dated December 15 AAl the frivolities and festivities of Christmas, including last-minule gifts and holiday novelties of every kind Srom the best shops. Sidelights on the metropolitan social, dramatic and musical seasons. A beautiful Christ- mas magazine. BOO! TO T Use the Coupon Vocus is published twice-a-month and sells for 25c a copy. If you will clip off the coupon at the left and send it with your name and 1 address your subscription will be entered for twelve numbers, Finn beginning with the Christmas Gifts Number, and a bill for $2 will besent you January Ist. If you enclose cash with order — your subscription will be entered for thirteen numbers. ) VOGUE, 443 Fourth Avenue, NEW YORK Condé Nast, Publisher Edna Woolman Chase, Editor comicbooks.com