Life, 1915-12-02 · page 3 of 100
Life — December 2, 1915 — page 3: what you’re looking at
What you’re looking at
This is primarily **advertising content**, not satire or political commentary. The page features a full-page Victrola advertisement disguised as editorial content under the "Christmas Life" heading. The image shows an elegant Christmas party scene with well-dressed guests gathered around a gramophone. The ad copy asks "Will there be a Victrola in your home this Christmas?" and lists famous performers available on Victor Records—opera singers like Caruso and Farrar, instrumentalists, and entertainers. The appeal is straightforward: purchasing a Victrola would bring world-class entertainment to one's home, positioning it as an aspirational luxury gift for affluent families. The "His Master's Voice" logo appears in the corner. This represents early 20th-century advertising strategy: using lifestyle imagery and celebrity endorsement to market consumer technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-CHRISTMAS : wu, ¢ PRN i \ ete My KRY) 2 oy My re. ES ws oe % Will there be a Victrola in your home this Christmas? The only instrument that brings 3 you the world’s greatest artists A splendid surprise ily and other famous art ing for them; to ha a Creisler, Paderew ski and other noted i instrame play for them; to hear Sousa’s Band, Pryor’s Band, Vessella’s Band, Victor Herbert’s Orc 3 to enjoy Harry Lauder, Nora Bay: es, De Wolf Hopper, rond I tchcock and other celebrated come and entertainers. Nothing els There are Victors and Victrolas in great variety 0 gladly demonstrate them and play any musi Victor Talking Machine Co. Berliner Gramophone Co., Mont all the year round. Victor dealers in every city in the world who will tor Records and et the unequaled Zs “HIS MASTERS VOICE” comicbooks.com