Life, 1915-12-02 · page 2 of 100
Life — December 2, 1915 — page 2: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes "Fatima: A Sensible Cigarette" from Liggett & Myers Tobacco Co., marketed as a luxury gift package. The ad emphasizes the product's practicality: the deluxe box functions as both a cigarette container and decorative jewelry case for men or women. It contains 100 Fatima cigarettes and costs $2.50 complete, or can be sent prepaid. The headline's use of "sensible" appears ironic to modern readers—marketing cigarettes as a thoughtful, practical gift. The ornate packaging and elegant presentation suggest this targeted affluent consumers seeking sophisticated holiday gifts during what appears to be the early 20th century. There is no discernible political commentary or satire present on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“CHRISTMAS LIFE: Patered af the or Om Estered a3 Second at the Pow Office Department, Canady ‘Copyright io 3d the British Possessions. SSSe8Ses) SOSC yeeee WOO 20 12120:0) widely py A Sensible Gifi- Package FOR FATIMA A Sensible Cigarette Cigarettes, s may be had at all the better tobacconists for $2.50 com- 10. This de luxe package, in keeping with the cigarettes, is sensible be- cause it may be used as a Ciga- rette Container—a Jewelry Case for men—or a Jewel Box for women. With its contents of 100 Fatima plete. Or sent, charges prepaid, if your dealer cannot supply you. LIGGETT & MYERS TOBACCO CO. 212 FIFTH AVENUE, NEW YORK CITY This Fatima Jewel Box is extremely handsome in its severely plain’ design; will keep its lustre like sterling; lined throughout with Royal blue velvet. Free from advertising of any kind except a removable ribbon bear- ing the one word “Fatima.” A most acceptable present. comicbooks.com