Life — December 2, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is **primarily an advertisement**, not political satire. It promotes "Fatima: A Sensible Cigarette" from Liggett & Myers Tobacco Co., marketed as a luxury gift package. The ad emphasizes the product's practicality: the deluxe box functions as both a cigarette container and decorative jewelry case for men or women. It contains 100 Fatima cigarettes and costs $2.50 complete, or can be sent prepaid. The headline's use of "sensible" appears ironic to modern readers—marketing cigarettes as a thoughtful, practical gift. The ornate packaging and elegant presentation suggest this targeted affluent consumers seeking sophisticated holiday gifts during what appears to be the early 20th century. There is no discernible political commentary or satire present on this page.