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Life, 1915-11-04 · page 9 of 56

Life — November 4, 1915 — page 9: what you’re looking at

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Life — November 4, 1915 — page 9: Life, 1915-11-04

What you’re looking at

This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **E. Hayes Footwear** — promoting custom shoes for women 2. **Franklin Simon & Co.** — advertising "Society Satin" undergarments (petticoats, bodices, bloomers) with prices ranging from $2.95-$9.75 3. **Pompeian Night Cream** — a skincare product addressing chapped, dry skin 4. A narrative snippet titled **"All Planned"** — a satirical domestic dialogue where a middle-class wife describes attending various women's clubs and meetings (Current Events Club, Birth Control Association, Efficiency Circle, Superwoman's Civic Conference), to her bemused husband The "All Planned" section gently satirizes the proliferation of women's social and activist organizations in this era, poking fun at the busy social calendar of modern women. The humor lies in the husband's confused acceptance of his wife's numerous commitments.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

—=&_=e[Ee_""___—=—=, INDIVIDUALITY IN FOOTWEAR Style—Quality—Comfort ISTINCTIVE footwear for wom- en of taste and discrimination. Smart shoes made to your order to harmon- ize with your gown, your hat, or your wraj That Impatse’* and write today for catalogue * my exclusive and attractive models, E. HAYES Ladies’ Fine Custom Shoes 9-11 West 29th St., New York ALSIRAES All Planned THE middle-aged American lady whose husband had long moved in a lower sphere, and who was at that period in her existence where she gave literary afternoons, called her college-graduated daughter to her side and said: “This afternoon, as I understand, we attend the Current Events Club, where Miss Spindleshank Corkerly of New. York and Washington will give us her brief and cheery synopsis of the principal world events during the last month.” “Yes, mother.” “This evening the Birth Control As- sociation meets at Mrs. Mudhaven’s, where I shall read my paper on the Moral Protoplasm.” “Brings beauty wh and rough, dry skins are banished by Pompeian Night Cream. The skin is soothed and softened. Winds, cold weather, dry climates or ap- Proaching“age dry up the protective oils of the skin. Thus, beauty is stolen from the face. Pompeian NIGHT Cream replenishes the skin and beautifies while you sleep. ‘The expert mavers of Pompeian Massage Cream hav: er Dig success in Pompeian Night Cre: 0 dry nor too oily. It is just right, and has ts which your skin needs. At the stores, jars 4 75e; tubes 2Se. Trial Jar & New Game {or 10e. “Going to Market’* is 25¢ game sent for tof postage and packing. Lots of fun for the family Get it with trial jar “ompeian Mfg.Co., 25 Prospect St., Cleveland, O. Franklin Simon 8 Co, Fifth Avenue, 37th and 38th Sts., New York “Society Satin” Undergarments A New Featherweight, Washable Silk Fabric Exclusive ‘‘Parfait’’ Models For Women and Misses “Yes, mother.” “To-morrow morning the Efficiency Circle will assemble here for its weekly discussion and will be ad- dressed by Professor Von Skintime Closhaven on the Scientific Curtail- ment of Catnaps. “Yes, mother,’ “To-morrow afternoon the Super- woman's Civic Conference Committee will take up the subject of the Higher No. 51. “Society Satin’ Petticoat, in flesh or white, trimmed with two flounces of Duchess lace, deep underlay of accordion- pleated chiffon, two rows of satin ribbon under lace flounce, finished with chiffon roses, elas tie at waist 34 to 42 inches.. Special 9.75 st-A. “Society Satin” Bodice, in flesh or white, | trimmed with two rows of Duchess lace to match petti- ; flower - trimmed, satin shoulder straps, buttoned back or fron’ clastic at top and waist. bust 340 4 Special 3.95 No. 53. “Society Satin Bloomers, in flesh, white or black, Elas: tic at waist and kne trimmed with —h stitching, two rows of shirring” and ribbon bow at knee. Lengths, 1° 7 Special 3.95 53-A_ “Society Satin” Bodice, in flesh, white or black, finely pin- tucked, trimmed with hemstitched Georgette crepe band at top, Georgette crepe sh der straps, picot-edged, clastic at waist, 34 to 44 Pe Special 2.95 Feminism, and in the evening the Hygienic Sex Sisters will confer with the superintendent of our school sys- tem on several ideas for our schools which we have in mind.” “Yes, mother. That brings us up to Thursday. What shall we do on that evening? “T thought, my dear, that we would take a night off and go to the movies with your dear father.”