Life — November 4, 1915 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ru- 1g. ith uc- ph ity ely ru- hic un? ind sic yen and. did the ing ans Copyriy NEW and EXCLUSIVE FEATURES The Acolian -Vocalion is a phonograph — but a phonograph possessing such revolution- ary features that it is virtually a new type of musical instrument. The one that has been described is unique, unprecedented, It gives to the phonograph a charm and added interest hitherto not even suggested in other instruments. The Graduola This is the name of this new feature — the most important musical invention since the phonograph itself was patented. The Graduola is a device for tone-control. Its operation is as simple as the opening and closing of one’s hand. It enables one to shade the tone— now reducing it to the softest whisper, now swelling it to full fortissimo. It does not change the technique of a record, its tempo or the spirit of it. But it does permit one to introduce the thousand subtle variations of tone-color that an artist himself changes in cach performance. And it gives a new quality of livingness to records, and enables one to take a personal part in their rendition, It should be understood that while the Graduola is the first device that satisfactorily governs tone-volume and as such is of supreme musical value to the phonograph, it is not arbitrary. That is, it may be used or ignored at will. There are, perhaps, records one might never wish to change. In that case, the Acolian-Vocalion plays them without varia- tion, just as other phonographs do. The New Sound-Box As the result of recent scientific discoveries and new inventions, the Acolian-Vocalion is equipped with a Sound-Box far superior to any hitherto used. This Sound-Box produces an entirely new character and quality of phonograph tone. Instead of having the usual thin, nasal phonograph tone, the Aeolian-Vocalion tone is full, rich and mellow. The lower tones of different instruments, and indeed the deep - voiced instruments themselves, like the tuba, for example, are for the first time suitably reproduced by this new Sound-Box. 837 VOCALION “THE NEW PHONOGRAPH THAT MAKES YOU AN ARTIST" The Symphonetic Horn This is another new feuture that is the result of laborious acoustical research and exper ment. Its superiority in design and composi tion result in amplifying tones without giving them stridency or changing their character. Due to this patented Horn, all the delicate distinctions bet ween instrumentsare preserved. Even when a full orchestra is playing, one can distinguish the different voices. The strings, the horns, the wood-winds and the brasses are true to life. While the relation between upper and lower tones are so per- fectly maintained as to give ar entirely new “balance” to the performanc Other Features Among other important and exclusive fea- tures, two may be mentioned. These are : The Automatic Stop —which is the most simple and efficient yet devised. Two move- ments, simultaneously performed, start the record revolving and ‘‘sct’’ it to stop at the end or at any place in the piece desired. Improved Appearance—The Acolian-Vocal- ion sets an entirely new standard of design and finish for phonographs. Even the least expensive ‘regular’? models are the creations of artist-designers and con- veya distinct impression of grace and dignity. The costlier models and the **Period’’ and **Art"? cases are on a par with the finest ex- amples of modern designing. Also, all models are finished in finest woods, with a'depth of color and besuty of grain hitherto confined to expensive pianos. Where to Hear the Acolian-Vocalion Models of this character sae from $259 upward Though introduced less than a year ago, the Acolian-Vocalion has already scored one of the most remarkable successes ever achieved bya musical instrument. Its out- put and representation are still compara- tively limited, however. We will be very glad to notify all who write where they may find it on exhibition, and will also send them a free catalog giving prices and other particulars and containing a most interesting explanation of how the phono- graph reproduces sound. Prices for Regular Styles from $35 to $375. Special ‘* Art’ models from $400 upwards. Exclusive cases designed and executed to order. Address Dept, B11 THE AEOLIAN COMPANY AEOLIAN HALL NEW YORK Makere of the famous Pianola — largest manufacturers of ‘Piusical inatrumente im the world comichooks. ———