Life, 1915-10-28 · page 5 of 52
Life — October 28, 1915 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising for the Pianola player-piano**, not political satire. The top features a portrait (likely a famous composer or musician endorsing the product) alongside text promoting the Pianola's superiority over competitors. The accompanying article discusses whether owning a piano is a cultural inheritance, referencing Liszt's Second Hungarian Rhapsody and classical composers like Beethoven and Chopin. It argues that the Pianola democratizes access to great music by allowing mechanized playback. The central image shows the Pianola piano itself. The advertisement lists competing brands (Steinway, Steck, Wheelock models) and emphasizes the Pianola's uniqueness, with pricing starting at $550. The Aeolian Company (manufacturer) is highlighted as the source for more information. This reflects early-20th-century marketing positioning technology as culturally elevating.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cannot conceive of any reason why the Pianola should not be in every home, As a pianoforte, when the keyboard is used, it leaves nothing to be desired, while for acquiring a broad musical education, for the development of the under- standing of good music which modern culture demands, it is undoubtedly the most perfect and really great medium, music—in the soul of immemorial gypsies enshrined upon the keys. wright by Sanford Suddenly—almost abruptly—he ceased. The master had completed the playing of his masterpiece. Liszt had given the priceless gift of his Second Hungarian Rhapsody to the world. The Master’s Triumph For a moment the audience sat breathless — transfixed, bewitched. And then —a scene of indescribable emotion! Women fainted. Men wept for j knelt at th master’s feet. They kissed his hands—his clothes. The fought wildly for a thread of the very handkerchief of tha wonderful genius, Liszt, who had just translated the spicit of a people to the ears and heart of all posterity. They were overcome by an exalting emotion more apparent, perhaps, but no more deeply touching than that felt by men and women who hear that same Hungarian Rhapsody today. Is Music Your Inheritance? And now! W to you? Or the T Fourteenth ? Or what indced are all the immortal compositions of the masters of music—the choicest art-treasures that the world contains? Can you hear them when you like? Can you play them yourself? If the piano in your home is the Pianola —the most modern pianoforte — then music is the ‘‘available art’? to you. You know the Second Rhapsody well. You bave experienced the almost savage fascination of ting this splen- did music —you have felt its abandon, its pathos, its majestic mystery. Liszt's Second Hungarian Rhapsody elfth? Or the Sixth, or Eighth, or Aye, and Bee- thoven, Chopin, Wagner, Brahms, Grieg, and Mozkowski are much more than names to you. You know them and you know their noble works, as you know your Scott, your Thackeray, your Dickens and Bulwer. Tae Stromd Pianeta, price 8850, Purchasabie on Mouthiy Payment The Piano for You But suppose that your piano is not the Pianola? Can you not realize what you are losing? What you are denying yourself and your family and perhaps your children ? Why be satisfied longer with a piano whic be played only in one way—by hand? Why not exchange it for the Pianola — the piano that can be played in fo ways — by hand and by music roll ? For understand this —if you purchase the Pianola you are securing the finest toned, most perfect piano y buy, which can be played by hand just like in addition, you are securing a piano, whic! its Pianola action, everyone can play with re: and effect. vv But the Pianola has a host of imitators — player-pianos so-called, with worthy piano names many of them, Do not think, if you see and hear one of these, that it is the genuine Pianola you have seen, however. There is « vital one — and it has to do wholly with the ing, not the merely mechanical striking of the notes. As a matter ¢ only by the Acol difference — a act, there is but one Dis It is made n Company, and in the following models: NWAY PIANOLA “CK PIANOLA PIANOLA . PIANOLA STROUD PIANOLA and the famous WEBER PIANOLA Prices from § Transportation charges added on Pacifie Coust We will be glad to send you free a magnifi- cent catalog and the name of our nearest representative. Address Department R10, THE AEOLIAN COMPANY AEOLIAN HALL NEW YORK Manufacturers of the cele brated Aeolian- Vocation and Manufacturers of Musical Instruments in the Copyright, 1915, The Aeolian Company World. comicbooks.com