Life — October 21, 1915 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘What this business is, in its first and last essence, it owes to Charles Goodyear. It was not founded by the man whose honored name it bears. But it has brought to that name, at last, the world-wide eminence which was denied him during his life. His indomitable spirit has been a never-failing source of inspiration—in every branch of is thocsencold actvises “his eocl goss muichang oa." - Charles Goodyear was a man with a fixed idea—pre-destined, almost by reason of that fact, to disappointment, disaster and seeming disgrace. His fixed idea was the vulcanization of rubber—and on this bed-rock idea there rests today that mighty industrial structure, the rubber business of the world. In the remotest corners of the globe, wherever civilization pierces its way into the wilderness; in the jungles, and on the plantation, where millions of black men toil to satisfy the world’s supply—Goodyear means rubber and rubber mcans Goodyear. By right of inheritance, by right of adoption, by right of devotion to his high ideals, not merely the tire supremacy of the world, but the rubber supremacy of the world belongs to The Goodyear Tire & Rubber Company. And so this business which perpetuates his name is also animated by a fixed idea. And that fixed idea is that The Goodyear Tire & Rubber Company is bound to win this world-wide rubber supremacy Fy simply upholds an. maintains the goodness of Goodyear. ‘We believe firmly in the ultimate triumph of manufactured goodness. ‘We believe that the American people are everlastingly on the alert to find that which is worthy. We believe they have awarded first place to Goodyear because they believe in Goodyear. We are convinced that no one can take that place away from us as long as we are true to them, and true to ourselves. And because we prize this good will as the most precious asset of this business, nothing unworthy shall go out into the world under the brand of Goodyear. The spitit of Charles Goodyear stands guard over every operation and every depatt- ment in these great factories. It says to every man on the Goodyear payroll, from the highest to the lowest : “Protect my good name.” ‘Wherever, and whenever, man, woman, or child, thinks of aught that is made of rubber —we want their second thought to be of Goodyear. And to that end, we repeat—nothing unworthy shall ever go out of these great factories under the brand of Goodyear. After a painting hy @. P. A. Healy im the Museum of the Brwoklye Tastitete of Art and Selencrs The Goodyear Tire & Rubber Companv Cha PES AKRON, OHIO F. A. Seiberling, President An Accounting ats tothe -_- - a Americ an Pe ople Leading Goodyear Akron Products Eaters Ginn THis MONTH marks the fiscal close of the most phenomenal year The Goodyear r noe Lave Fe Tire & Rubber Company has ever known. ; Atenas Tine Accemerie Becietet Howe ose Goodyear tire sales were far, far greater than in any previous year. \utomoblle Ris m Hove They were far greater than the sales of any other tire in the world. Other Goodyear Seep pate Tie bar Teck Sacticg sad, Miscsiscess products registered an equally enormous gain. Tire for Fire Apparates Goodyearite Packing It seems to us a fitting time to render an accounting to the American people, to whom eee es Cycle Car Tices Geaverer Bets we are indebted for this unprecedented property, Macro Tate AAod it ako seems to us a propitious time to acknowledge another debt to one of the Borde Tis and Tobe world's great industrial geniusen, who spent almost his last days in a debtor's prison. Main and Ober Belteas GOODYELAK TURIES comicbooks.com