Life, 1915-10-14 · page 43 of 44
Life — October 14, 1915 — page 43: what you’re looking at
What you’re looking at
This is primarily a **fashion magazine advertisement**, not political satire. The page promotes Vogue's Autumn Patterns Number (a sewing pattern issue) to American women. The central illustration shows a **silhouetted woman in fashionable 1910s-era clothing**, depicted elegantly against a stylized background—a typical fashion advertisement image meant to inspire desire for the magazine's content. The accompanying text makes a telling social argument: the famous quote "Nine out of ten women copy what the tenth does; the tenth is a reader of VOGUE" suggests that Vogue readers are *trendsetters* while others merely follow. The implicit satire is gentle—it flatters readers' vanity while subtly mocking non-subscribers as mere copycats. The broader pitch targets women of **limited means**, claiming Vogue helps them dress stylishly affordably by bridging "the gap between the limited and the unlimited income"—essentially offering aspirational fashion guidance to middle-class women who cannot afford haute couture. This reflects early 20th-century consumer culture aimed at expanding the female market for fashion magazines and patterns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
E-ERAE VOGUE'S great AUTUMN PATTERNS NUMBER Now on Sale Throughout the United States 9, The Thirteen Numbers ee ae Autumn Fattern number of VOGUE —— rstumn Pattern Oct. 15 you will be planning and : ; wn for Your entire Winter buying your new wardrobe; * \ ‘ for Vogue will tell you not ed “ i Nov. 1 only what to wear but what . é ow tn ttn Wiese to avoid, BI % thelr priv nasi s * . jov. f ful little touches that make The successful gown is never he smart bmart, where to get expensive; only those gar- . A — ments that are bought and “of the Christmas gist Tee tien ated. Phy Ae Christmas Number Dee. 15 practical ideas for hol. The dress materials and pat- terns shown in this number give working plans for your entire Winter wardrobe —the newest models, chosen by the leading fashion experts of the a uthentic news of § day and adapted to pattern iy (Mustrated form. Vogue patterns bridge + Spring Millinery Feb. 15 the gap between the limited j Fate. een pee wom the and the unlimited income. Mar. 1 Forecast of Spring Fa for your Spring and Have you ever wondered how Spring Openings Mar. 15 some women on small in- e 5 Honalofighe! leading comes always show individ- . uality and distinctiveness in their dress? The answer is: Fashions Apr. 1 Spring gowns, waists “Nine out of ten women copy what the tenth does; the tenth is a reader of VOGUE.” WHAT many WOMEN KNOW Tens of thousands of American women know that this Autumn Patterns Number is the ‘most practical’’ of all Vogue issues. If you wish to secure a copy and you are not a regular subscriber it will be necessary to call at your new *sat once. This number will present working plans for your entire winter wardrobe—the very newest models adapted to pattern form—-about three hundred models in all will be shown—the most completely illustrated pattern number ever issued. There is another way to get it: Send in the Coupon at the right with $2 and we will send you this Autumn Patterns Number with our compliments and enter your subscrip- tion for the TWELVE additional big numbers announced ee RumBeD J in all, —<— YOGU CONDE NAST, Publisher 443 Fourth Avenue, New York City comicbooks.com