Life, 1915-10-14 · page 42 of 44
Life — October 14, 1915 — page 42: what you’re looking at
What you’re looking at
This page is primarily advertising for the Apperson automobile company's new "Light Eight" model, with minimal editorial content. The main advertisement emphasizes that this eight-cylinder car combines lightness (3,100 pounds) with power (60 horsepower), a competitive advantage in 1916. The ad repeatedly stresses that it's a "True American Eight"—manufactured entirely in American factories by an established American company, not a "foreign imitation." This reflects period concerns about buying American products. The car features an innovative "Chummy Roadster" design that accommodates four passengers comfortably in an open body. Supporting the ad are minor humorous items: one small joke about a maid with unrealistic romantic expectations, and another joke about a late train. These appear to be typical filler content for the magazine. The page also lists recently received books and advertisements for a Belgian cookbook and the Hotel Biltmore in New York.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ETE E APPERSON LIGHT EIGHT The First pg Big Light Weight The Apperson Eight makes its bow in this announcement. A car so new, so beautiful, so har- monious as to win immediate favor. Its beauty is everywhere. Its mechanical excellence is apparent to the most casual obser The car as a whole, offers a new measure of eight excellence. Lightness—Power—Size In the Apperson Eight light weight—atime-proved advantage in motor car construction—finds its first eight-cylinder application. The Apperson Light Eight is the lightest weight 60 horse power motorcar. Completely equipped, it weighs but 3100 pounds, yet no other eight is larger or more luxurious. Here lightness is due to simplic- ity and costly materials and is not gained at the expense of strength and sturdiness. Neither has the car's notable economy been secured at the sacrifice of power. ‘The power of the Apperson Eight motor is like the flow of Niagara. Continuous — irresistible —silent. The building of an eight-cylinder car by the pioneer company is a New three-door 7+ between front #1 able;companion 3100 it (Foredoor cl body with undivided front seat if desired) Light, Economical and Graceful Yet Big, Power! Powerful, Comfortable | Apperson Leadership _ Big Sov Ostet latent Te Milege Gin ry The Chummy Roadster for Four This model represent It Is the first practical four passen- ger roadster. Four passengers are accommo- dated in perfect comfort—all face Hl are protected when In exterior appear- ct her, the longer sweep of enhances its attractive- ness, Prices--Six, $ Eight, $1850. fitting climax to its 23-year career as manufacturers of quality au- tomobiles. A True American Eight The Apperson Eight is a real American eight. Long estab- lished, safe Apperson principles form the basis of the motor design, Itis built in its entirety in Ap- person shops. An American car through and through, it is repre- sentative of American genius, American skill, American thor- oughness—and is not a foreign imitation, It is the crowning achievement of a long series of successes—a car that deserves recognition by those who discriminate and seek quality and performance without prohibitive price. The Apperson Sixes ‘The Apperson Six is a beautiful car. Itslines are new—long and low—indicative of the speed and power it possesses. The body designs are exclusive, equal in style with the highest priced cars in America, Seven-passenger touring car, $1550 ; five-passenger touring car, $1485. Large 6-60 seven-passenger, $2350. All prices £ 0. b. Kokomo, Indiana. Write for Catalog of the 1916 Apperson Cars. Dealers Are Now Displaying These Models. @ APPERSON BROTHERS AUTOMOBILE CO., KOKOMO, IND. yet easy todo. Also booklets Illustrating BELGIAN COOK BOOK Belgian women are celebrated for their excellent tables and strict and Henrietta, Princess of Belgiam, for the Belgian Relief Fund. $1.00 vet At any bookstore, », DUTTON & CO., O81 Fifth Avenue, N. ¥. She Doesn't Expect Much Hr—A maid must not expect such lovers as she finds in books. Few men are paragons. Sue—Oh! I should not expect a para gon, I should be satisfied with a lover, young, handsome, brave, noble and un- selfish—Dayton (Ohio) Herald. Traveter: Isn't this train pretty late? Sration-Master: Yes, she is a bit be- hind, mister, but we're expectin’ her every hour, now.—Harper’s Magasine. Books Received Bankrupting a Great City, by Henry H. Klein, (Published by the author at Tribune Bldg. 40 cents.) Schools of To-morrow, by John Dewey. (E. P. Dutton & Co. $1.50.) Seal and Flag of the City of New York, by John B. Pine, L.H.D. (G. P. Put- nam’s Sons. $1.00.) Aunt Sarah and the War. (G. P. Put- nam’s Sons. 75 cents.) “Common Sense” Applied to Woman Suffrage. (G. P. Putnam's Sons. $1.00.) The Secrets of the Hohenzollerns (McBride, Nast & Co. $1.50.) Concerning Osteopathy, by Geo. V. Webster. (Carthage, N.Y. $1.25.) Challenge, by Louis Untermeyer. (Cen tury Co. $1.00.) Youth's Pilgrimage, by Roy Holton. (R. G. Badger, Boston, Mass. 75 cents,) El Libre del Tropico, by Arturo Am brogi. (San Salvador, Central America.) The Code of the Mountains, by Charles Neville Buck. (W. J. Watt & Co. $1.25.) How It Feels to Be the Husband of a Suffragette, by HIM. (Geo. H. Doran Co. 0 cents.) Evolution and the War, by P. Chalmers Mitchell. (E. P. Dutton & Co. $1.00.) War and Women, by Henry Clay Hansbrough. (Duffield & Co. $1.00.) In.a French Hospital, by M, Eydoux Demians. (Duffield & Co. $1.00.) British and American Drama of To day, by Barrett H. Clark. (Henry Holt & Co. $1.60.) Casus Belli, by Charles Cammell. (Arthur L. Humphreys, London, E, P, Dutton & Co., New York. $1.25. When Hannah Var Eight Yar Old, by Katharine Peabody Girling. (F. A. Stokes Co.) The Man Trail, by Henry Oyen. (Geo. H. Doran Co. $1.25.) Tales from Old Japanese Dramas, by Asataro Miyamori. (G. P. Putnam’s Sons. $2.00.) Emma McChesney & Co., by Edna Fer ber. (F. A. Stokes Co. $1.00.) HOTEL BILTMORE NEW YORK (2 Genter of° Sisiness w OCIA: We O the ee ok is 1000 OUTSIDE ROOMS dohn HSE. Bowman, President Vos dur you Ha Sor cor ual the “Ni does comicbooks.com