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Life, 1915-10-14 · page 39 of 44

Life — October 14, 1915 — page 39: what you’re looking at

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Life — October 14, 1915 — page 39: Life, 1915-10-14

What you’re looking at

This page contains primarily **advertisements** rather than editorial cartoons. The main content is a satire titled "How to Study Medicine," which mocks medical education by ironically praising the practice of closing one's mind to independent thought, accepting contradictory dogma uncritically, and gaining a diploma that certifies intellectual rigidity. The satire attacks medical professionals who discourage patients from questioning doctors' authority. The advertisements include: - **"Golf Bug"** — a card game simulating golf - **Cortez Cigars** — marketed to intellectuals - **Beech-Nut Oscar's Sauce** — a condiment originally served exclusively at the Waldorf hotel The medical education satire reflects early 20th-century frustration with authoritarian medical practice and the profession's resistance to informed patient input or scientific skepticism.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

son, N.Y> How to Study Medicine 'HE proper way to study medicine is with a closed mind. You close the mind by assuming that the prac- tice of medicine is an exact science and that the teachers and writers of your text-books know what that sci- ence is even when they are violently disagreeing. Having closed the mind against all probability of its doing any thinking on its own account, you proceed to plaster it on the outside with dogmas, creeds, superstitions, cocksureness, tra- ditions, old wives’ tales, inconsistencies, theories, guesses, inaccuracies and other evidences of unquestioning ortho- doxy. The more plasters of this kind you place on the outside of your mind the more closed it will tend to become. When you have performed the above in a thoroughly workmanlike, super- ficial and unobtrusive manner there will be conferred upon you a diploma by honorable gentlemen who have con- vinced themselves that you will never disgrace the profession by independent thinking of any kind. This diploma certifies that your mind has been closed and hermetically sealed. It confers upon you the right to call yourself doctor, to look wise and know little, to go around among unfortunate youre stymied! Stymies, slices, pulls and foozles, bunkers and hazards, cleeks and drivers—every play and condi- tion met on an actual golf course is experienced with “GOLF BUG” The Only Game of Golf with Carde A scientific game of absorbing interest both to those who play golf and those who don’t. Played by actual golf rules. Eight golf sticks of 120 cards, fine finish, field chart, book of golf rules and terms, score cards and markers, Packed in handsome carton—only $1, “GOLF BUG" PARTIES ARE POPULAR Golf parties for playing “Golf Bug’’ aro becoming us Er clerywhere, io the gore nines, your friends to ive ene. If you can't get “Golf Bug’ at the stationer's, ‘porting goods house or department store, we'll supply you direct—and prepay postage. Order this fascinating fame now. CON. P. CURRAN PRINTING COMPANY 720 Walnut St. St bouts, Moe FOR p ME MEN g OF BRAINS AGARS “MADE AT KEY WEST— for Fish,Oysters, Lobsters, Crabs and Hot and Cold Meats PIM SS Beech -Nut Oscar's Sauce VEN at your private table or club you can now be served with Oscar’s Sauce. As you know, this delicious condiment was created by Oscar of the Waldorf and orig- inally served only by him. At his request, for the service of his friends and patrons, the Beech-Nut Company is now putting up this famous relish as one of the Beech-Nut Delicaci Beech-Nut Oscar’s Sauce may be had from most good provisioners—anyzwhere. Makers of America’s Most Famous Bacon—Beech-Nut Bacon BEECH-NUT PACKING COMPANY CANAJOHARIE, N. Y. Send ten cents in stamps for the newest, mest feucinating game—“Going to Market" —amuring and Instructive and sure to interest the whole people who are ill and guess what's the matter with them, to find loopholes of escape when your guesses turn out badly, to conceal your blame when pa- tients die and appropriate the credit that belongs to Mother Nature when patients recover. Above all, this diploma gives you the right and power to look with contempt upon the opinions of laymen, no mat- ter how much these laymen may have studied the laws of disease and health, of diet and exercise, of anatomy and physiology. The trouble with laymen is that they are too prone to study these things with open minds, too ready to balk at palpable inconsistencies and too ready to laugh at punctured pompous- ness. Laymen are always in danger of looking at plain facts and drawing unorthodox conclusions therefrom. Ellis O. Jones. comicbooks.com 4 ett TT \