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Life, 1915-10-14 · page 38 of 44

Life — October 14, 1915 — page 38: what you’re looking at

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Life — October 14, 1915 — page 38: Life, 1915-10-14

What you’re looking at

This page contains primarily **advertisements** (Denby trucks, Evans's beauty products, Evans's Ale) interspersed with **two satirical editorial pieces**. ## "The Worst Harm the Germans Have Done Us" This is a serious editorial critique, likely from **World War I era** (references to Belgium atrocities, Lusitania sinking, poison gas). The satire argues that repeated exposure to German brutality has morally corrupted American society—we've become desensitized to war crimes and now treat perpetrators as "peers" rather than criminals. The piece warns this habituation to atrocity "blunts our consciences." ## "The Highest Lynching" This is **viciously sarcastic** commentary on racial violence in the American South, specifically Georgia. Using grotesque "efficiency" language, it sarcastically proposes Georgia become the nation's official lynching center, mocking both Southern racial terrorism and the era's obsession with "scientific" business optimization. The satire exposes how casually Americans discussed—even joked about—systematic murder of Black citizens. Both pieces reflect Life's role as a publication addressing serious moral crises of its time.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

‘OU will be interested, for in- stance, in a thorough exami- nation of the Denby drive. It is of the internal-gear type, which is generally admitted to be the ulti- mate driving mechanism for trucks. And the Denby “factor of safety” in construction is remarkably great. Each model is built with a sturdi- ness usually associated only with units of much larger capacity. Public approval of the Denby has been so great that we have recently been forced to purchase a new factory, with five and six-tenths acres of ground space. It will pay any business man in- terested | in trucks to get in touch with the local Denbyman, or with us. For the Denby is not only a modern truck, but it is marketed by modern methods of co-opera- tion with the owner. We spare no time or trouble to make every Denby truck 100 per cent efficient, profitable and satisfactory. There are four Denby units of capaci- ty, prices as follows: Type U—3/-ton(including open body) $ 890 Type B—1-ton . . . . TypeD—1%3-ton . 9. Type E—2-ton . . Various types of chassis and body modification enable us to fit one of these to any individual business. The latest instance of Denby co-oper- aticn—the Denby Business-Building and Sales Efficiency Service, is de- signed primarily to make the truck profitable to the man with light delivery work. We have appro- priated $3000 in awards in this course alone. Literatare will be mailed on request Denby Motor Truck Company 408 Holbrook Avenue, Detroit, Michigan The Worst Harm the Germans Have Done Us have come unconsciously to make allowance for Germans. Nothing that they do in war shocks us now as we were shocked by the early doings in Belgium. They have lowered the standard of humanity. When they are brutal we feel that it is all in the day's work and proper to Germans as scalping was to Indians. To get used to such details of conduct as the rape of Belgium, the sinking of the Lusitania, the use of poison gas is a very serious matter—a grave progression down- hill. We treat with responsible instigators of the most terrible atrocities as though they were still our peers. That is not good for us. It habituates us to the condonation of crime, blunts our consciences, blurs the whole line that runs for us betwixt good and evil. Evans’s Depilatory Powder removes hair temporarily without injury to the skin. Used occasionally, it will keep the skin free. 50 cents {21 complete outht including pow der, mixing dish,and spoon. At drug- and department-stores or by mail. Money: back if you want it. Evans’s Soothing Cream, 25 cents The soothingest cold cream. Made of Oil of sweet almonds. At your drug: or department-stores, of by mail. Money back if you want it. GEORGE B EVANS 1108 Chestact St Philadelphia Pa The Highest Lynching HY not let Georgia hereafter do all the lynchings ? Nobody does a lynching any better than Georgia. That appears to have been demonstrated. No detection. No bungling. In charge of the best peo- ple. No unpleasant court proceedings afterward. All this—and more—we feel certain that Georgia would guar- antee if for nothing else than for the reputation it would give her as the banner lynching State of the South. This idea is, of course, along the latest and most efficient business lines. Why duplicate your plants? Why lynch in Alabama, Louisiana, Mississippi—when Georgia can do it so much better? 1f Georgia hasn’t thought of this be- fore, let her do so now. A rare oppor- tunity awaits her. “ws his opera a success?” “ Howling!” A SPIN THROUGH THE E COUNTRY WITH To Start the Thrills All Good Dealers. C, I. EVANS & SONS, Husson, N. ¥- A sci¢ those Playe of 12¢ golf r packe comicbooks.com