Life — September 16, 1915 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Putting It Over HE New York Times is absolutely convinced that the railroads are suffering great hardships as a result of the parcel post. There may be something in what the Times says, but it defends the railroads with such great regularity and vigor and so rarely finds a flaw in their running and financiering that the question arises whether this great newspaper isn’t somehow a little prejudiced in the matter. Among other things in a recent editorial is this statement: There are six mail-order houses shipping one hundred thousand pack ages apiece on which the freight and express charges are avoided. They know their rights, and it is an easy guess that they could tell strange tales of how they put it over the railways and Uncle Sam. Yes, indeed, it may all be true; but, then, the railroads might also tell strange tales of how they put it over on the shippers and Uncle Sam. If the Times would dwell on that side y its reputation for strict would be much more un- THE SAME Starting Lighting Battery For Automobiles Fix this thought firmly in your mind. The “heart” of an electric automobile starting and lighting system is the storage battery. You can’t get away Now answer this question. Why have leading automobile manu- |facturers equipped 300,000 cars with “YExide" Batteries when they could have bought any other battery on the market for less money? Here is the answer. Because these |automobile manufacturers know that the success of their business depends upon pleasing their customers. These manufacturers’ tests and experience |have proved that it pays to buy |“yExide’ Batteries—the highest priced on the market—because |“YExide" Batteries give far more service satisfaction than others. Send a postal right now to our nearest office and ask for our book "A Sure Start Assured.” It's impartial (not primarily an advertisement for Exfde'’ Batteries), it’s amusing, it's clever—but best of all it will give you in plain language without any dry dron- ing or dreary detail the few rules necessary to get good service from a battery. After you have read the bock goto your nearest “Exide * ServiceStation, examine an “* EEX{D€” and tearn why it’s better. These suggestions are worth following if you want a starting and lighting system that you can depend on ‘every time. Petabergh cx 4: THEELECTRIC STORAGEBATTERYG PHILADELPHIA, PA. ‘om that fact. These automobile makers realize the great advantages in the extra power of “ Exide’? Batteries; the superiority of the “JExfde"’ filling plug, making the overfilling of cells an impossibility; the value of the “Exide” uniseal assembly by which a battery can be readily dismantled; the semi-flexible “yExide’’ jars, which overcome jar breakage, and the many other ex- clusive features. These concerns know why “Exide” Batteries cost more and are convinced that they are worth to their users far more than they cost. You don’t want battery trouble—anything but that. Before it comes aa LOOK FOR es Gown and sot THIS SIGN. "EX!S,| down and out FP sexct)| There are hundreds of them Throughout the United States, and every one means expert battery attention for motor- ists. —and perhaps at the most in- opportune time —get posted, =>y Here's the easiest way. s O; Dens Sun Frice Keene heres 1915 comicbooks.com