Life — September 16, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily an advertisement for Malo Egyptian cigarettes, not political satire. The advertisement shows classical nude female statues arranged in a Roman or Greek bath setting, with the tagline "Perfect From Every Point of View." The imagery uses Greco-Roman classical aesthetics to market cigarettes by associating them with sophistication and beauty. The "cork tip" detail and emphasis on freshness ("Always Fresh—Protected by Outer Linen Wrapper & Inside Foil") highlight product features. The Malo brand name appears on a banner with winged figures, suggesting luxury and elegance. This is typical early 20th-century cigarette advertising that leveraged classical imagery and aesthetic ideals to appeal to consumers, particularly men, by connecting the product to refinement and timeless beauty.