Life, 1915-09-09 · page 42 of 44
Life — September 9, 1915 — page 42: what you’re looking at
What you’re looking at
This page contains **advertisements and promotional content**, not political cartoons. The layout shows three ads: 1. **Lilas de Rigaud perfume**: A luxury fragrance marketed as delicate and fashionable, offering a souvenir bottle for 15 cents plus a coupon. 2. **Smith & Wesson Automatic pistol**: Marketed as "Doubly Safe," asking whether homes are "protected against both intruders and accidental discharge"—emphasizing home security during an unspecified period of concern. 3. **Collier's magazine advertisement**: Promoting an article by Arthur Ruhl titled "The Road to Constantinople" in the September 11th issue. The text describes Romania and Bulgaria as strategically important in "the war" (likely WWI), portraying their capitals through romanticized imagery—Bucharest as feminine beauty, Sofia as a mountain shepherd. This references the Balkans' geopolitical importance in blocking access to Ottoman territory. The page reflects early-20th-century consumer culture and wartime concerns.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get a dainty souvenir bottle of Pry Oa Liles Tgud The true odor of lilacs bloom, the perfume of old gardens and child- hood’s tender memories. The most delicate, un- obstrusive and fashionable of perfumes. Extract, toilet water, sachet powder, talcum, cold cream, massage cream and face powder. Present the following coupon with 15c to your druggist or toilet goods department, and a souvenir bottle of Lilas de Rigaud will be sent you by Rigaud of Mary Garden fame. ey a aw Re OS Kindly send me 2 souvenir bottle of Lilas de Rigaud Perfi bookie! “ Personality in Pe: State coupon to Geo! feist & Co. I a, Parse e Automatic Doubly Safe Is your home protected against 4oth intruders and accidental discharge? Get your dealer to show you the special features of the Smith & Wesson <== Automatic. Booklet on request SMITH & WESSON Springfield Mass Rumania and Bul- garia are two of the most impor- tant factors in the war. The two lit- tle nations block the way to the Sultan’s capital. Arthur Ruhl bril- liantly pictures them in ‘“‘The Road to Constantino- ple” in the September 11th issue of Collier’s. He pictures Bucharest, the capital of Rumania, as the painted beauty driving about in the corner of an open Vic- toria. The bronzed mountain shepherd in sheepskin coat typifies Sofia, the capital of Bulgaria. Only a river separates Rumania from Bulgaria. Cross the Danube with Ruhl in the September 11th issue of Colliers THE NATIONAL WEEKLY 416 West 13th Street, New York City comicbooks.com