Life, 1915-09-09 · page 41 of 44
Life — September 9, 1915 — page 41: what you’re looking at
What you’re looking at
This page contains **satirical commentary and period advertising** rather than political cartoons. **The "Degrees" section** presents a humorous marital dialogue mocking romantic sentimentality. A wife asks her husband what he'd do if she died; when he says he'd "go mad," she responds that remarrying wouldn't drive him "as mad as that"—a joke deflating the notion of undying devotion. **"Why Fear the Light?"** critiques California Governor Johnson's veto of an anti-vivisection bill. The editorial argues that politicians opposing transparency about animal testing experiments reveal they're "afraid" of public knowledge. It suggests such secrecy undermines democratic accountability—the "light" of public scrutiny being essential. **The cartoon at lower left** (unsigned but satirical) appears to mock excess or indulgence, though details are unclear. The remainder is primarily **Vogue magazine advertising**, promoting fashion forecasts for $2—a sales pitch rather than satire. The page reflects 1920s concerns: women's marital expectations, scientific ethics, and consumer fashion culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Degrees Wire (sentimentally): Egbert, what ‘Don’t Stay Too Fat fort, health and fashion demand right physical pro- -duce the flesh on your entire body, or would you do if I were to die? sey ing one of Dr. Jeanne Walter's famous = robber ¢arments for men and women afew hours a day. Eonrrt (ditto): I should go mad, dear. The safe and quick way toreduce Wire: Would you marry again? by perspiration. Endorsed by ad x Ecurxt: Well, I don’t think I should go as mad as that—Sydney Bulletin, Preserves Good stamps, to Complexions, cover ‘cost of improves Bad ing and pack Complex: g. and get free sam- i ple of the above, also who x uveraine “Wuy do you keep that sign over re fa novel your desk, ‘This Is My Busy Day’?” gu pu kets, and also Zodenta Tooth Powder’ and Perfume. FREDERICK F. INGRAM CO. Fista 1685 “So that people won't hang around and try to transact business when I want to play golf."—Washington Star , Can, Detroit, U.S. A. DO YOU NEED A CONSULTING EDITOR. to ertticise, or place yuor Mis? My 18 years” editorial experience at your service. Circulars. LOUISE E. DEW, Literary Representative, Acolian Hall, New York Why Fear the Light? Governor Johnson vetoed the anti- vivisection measure passed by the Cali- fornia Assembly recently. It prohibited certain experiments on living animals in elementary or secondary schools and provided for the admission of humane oflicers to places where scientific ex- periments are performed upon living animals. The measure passed the Senate by a vote of thirty to one and the House forty-seven to three. The important point, however, is that the political physicians in urging the Governor to veto the measure put them selves on record as being afraid to have the people know what they are suggests: that before you spend a penny on your new clothes, before you even plan your wardrobe, you consult its great Autumn and Winter Fashion numbers! Beginning with the FORECAST OF AUTUMN FASHIONS* and continuing for six months (twelve numbers —see list below) you will receive the most com- plete presentation of styles ever offered American women. During the very period when these numbers appear you will be selecting your Fall and Winter wardrobe and paying hundreds of dollars for the suits, gowns, etc., you select. The gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that miss being exactly what doing. you want, are the ones that cost more than you can afford! Without expressing an opinion upon . the subject of vivisection every thinking $2 Invested in Vogue will save you $200 man must realize that expe Why take chances again this year when by simply sending animals must be followed by experi- ments upon human beings, which is the in the coupon, and at your convenience paying $2—a tiny fraction of the loss on single ill-chosen hat or gowa—you ‘OUR SPECIAL OFFER vital question involved. If the public believes in secrecy, then it will approve can insure the correctness of your whole wardrobe. Forecast of Aytume T Fashions Number is already Governor Johnson's veto. —Medical Fre : Vogue is a beautifully illustrated magazine: the acknowl- onthe pewatendar lt youene with the coupon edged authority on what is worn by well-dressed American close the $2 es NG ents on women. Here are your twelve numbers (and one extra): below, we will send you our compliments this ea ast Forecast of Autumn Fashions," Sept. 1 ged most authentic, Forecaat The earliest and most authentic forecast of Winter mode teen numbers instead of twelve. Autumn Millinery Sep. 15 Christmas Gifts Dec. 1 Or, if more convenient send Shows exactly the Paris i atylee Vogue's solution of theChrist- wy Nucaten and come to be worn during the Fall mas gift problem. A new idea Christmas Number Dec. 15 mM ‘ rough the next eleven hs Pastis Openings, Oct 1 ope pte and prectical ideas ? The Fall exhibitions of the [vielen etnias — leading dressmakers of Paris weeks ahead of other maga- zines. Superbly illustrated Autumn Patterns = Oct.15, Working models fc tire Winter war: Winter Fashions Showing the mode in Wie culmination — charming mod- els smart couturiers evolve for their private clientele, Vanities Number Nov. 15 aceful litle touches Seis can womee smart, where to get them and Row to use them day entertaining ise je Number Fine Lines for pe ad for the houeshola Motor and Southern Jan. 15 The newJashionsin motorcars and the pew wardrobe for the southern season Forecast of Spring Fashions Feb. 1 Cotlest gechesti pews of Spring styles. Fully illustrated Spring Milline Feb. 15 Tats, bonnetsand toqu the famous milliners of Paris Snete Fatterss fe Mar.1 fothing -teodele for yout Spring and Summer wardrobe, # “*Nine out of ten women copy what the tenth does; “o x83 the tenth is a reader of VOGUE" eS os Dr. Monk: tTHEKE 18 TOO MUCH ACIDITY IN YOUK BLOOD, YOU MUST AB- STAIN FROM RED MEATS SUAMUTIUUVUUUEUULUQUUQ00C000 00000 comicbooks.com