Life — September 2, 1915 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising rather than political satire**. It announces that illustrator Charles Dana Gibson will draw exclusively for *Life* magazine going forward—a major publishing coup, as Gibson was famous for his "Gibson Girl" illustrations that defined early 20th-century beauty standards. The cartoon depicts a nude cherub or putto standing on railroad tracks, arms outstretched. This appears to be *Life* magazine's mascot or logo, presented playfully as "The Secret Revealed at Last"—the revelation being Gibson's exclusive contract. The bottom section contains subscription information and pricing ($5.00 yearly for U.S. subscribers). The overall presentation treats Gibson's signing as major entertainment news worthy of fanfare.