Life, 1915-09-02 · page 3 of 48
Life — September 2, 1915 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satire or political commentary. It's a Vogue subscription promotion appearing in Life magazine (page 403). The advertisement promotes Vogue's "Forecast of Autumn Fashions" — a six-month series of fashion forecasts. The illustration shows a fashionably dressed woman in fall attire, representing the style guidance Vogue promises. The pitch claims that a $2 Vogue subscription will "save you $200" by helping readers make smart wardrobe choices and avoid costly fashion mistakes. The ad lists twelve upcoming issues featuring seasonal fashion guidance (autumn, winter, spring fashions, etc.). There is **no political satire here** — it's straightforward period advertising targeting American women interested in fashion, published by Condé Nast.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
suggests that before you spend a penny on your new clothes, before you even plan your wardrobe, you consult its great Autumn and Winter Fashion Numbers! Beginning with the Forecast of Autumn Fashions and continuing for six months (twelve numbers—see list below) you will receive the most complete presentation of styles ever offered American women. During the very period when these numbers appear you will be selecting your Fall and Winter wardrobe and paying hundreds of dollars for the suits, gowns, etc., you select. The gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that miss being exactly what you want, are the ones that cost more than you can afford! $2 invested in Vogue will save you $200 Why take chances again this year when by simply sending in the coupon, and at your convenience paying $2—a tiny fraction of the loss on a single ill-chosen hat or gown—you can insure the correctness of your whole wardrobe? Vogue is a beautifully illustrated magazine ; the acknowledged authority on what is worn by well-dressed ‘American women, Here are:your (welve numbers (and one‘extra):; : ur Special Offer WHICH YOU WILL RECEIVE FOR $2 O S O * Forecast of Autumn Fashions September 1 If the coupon below with $2 is received ‘The carhest and most authentic forecast of the Winter mode, presenting more in time, we will start your subscription than forty model gowns by the foremost_couturiers of Paris and thown for the with the Forecast of Autumn Fashions, frit time in America in this iaue of VOGUE. The foundation upon which thus giving you thirteen numbers of awe Vogue instead of twelve. Since the ad- Autumn Millinery September 15 Christmas Gifts December 1 ditcoal faged which we shall be glad to The beat one hundred model hats Paris has pro- Vegara sok send with our compliments—must come duced for the Autuma of 1915, Model gowns Xorue’e polation of the Chiitmes elit problem. out of the small reserve supply on hand from the Openings and the newest models in veils is and coifures. Christmas Number December 15 fo meet the extraord: ary demand for this big special number, you can see why More gifts and practical id-as for holiday enter- The Paris Openings October 1 tlle iamaeml atime as we cannot guarantee this unless the aie crate’ of cach cumio seek ube Lingerie Number January t coupon ie mailed immediately, Collectively establish the rode Fing taen for peronal wie and fr the howe: Autumn Patterns October 15 Werking plans for your entire Wiater wardrobe — meter ane ee seoeeerte the sewer auedelr Clagked Wo pctins foaan: Vere The new fashions in motor cars and the new bat Pavieres brdge the gsp between the limited and wardrobe for the southern season. Millinery Number, the unlimited income. Forecast of Spring Fashions February 1 tinue through the next eleven Winter Fashions November 1 Earliest authentic news of Spring styles. Fully Showing the mode in ity Winter culmination astated. charming models smart coutunien evolve for their Spring Millinery February 15 Sets oa Hats, boanet and teases fem the famous miler Vanity Number November 15 Paris. Those eracetul file touches that make the smart sore Patterns March 1 them fork woman smart, where to get and how to hain models for your Spring and Summer vote them, robe. ConpbE Nast, Publisher 443 FOURTH AVENUE, NEW YORK CITY comichooks. 405