Life — July 29, 1915 — page 2: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Published every Thersday. Annual Subscription Five De ‘Single Copics, Tea Cents ¢ io Exglind, Sixpence, N, Y.,a3 Second Clas's Mail tote. latter at the Post Office Deparimecst, Cary possessions. Secood Class Mats ‘Copyright in England asd the British Pe HUDSON Rides the Crest 1041 Sold in Two Days On Monday and Tuesday, June 14th and 15th—Opening Days for the New Model—Dealers Sold to Users 1041 Hudsons On June 13th, all the country’s big newspapers announced that the HUDSON’S new model was ready. They announced these innovations: The Yacht-Line Bod The Lustrous Finis More Room and Luxury A $200 Price Reduction We knew that thousands waited this announce- ment. To prepare for them, we had shipped for some time more than 100 new models daily. But this avalanche amazed us. Nearly one-half of our first’ month’s production was sold on the opening day. In Detroit, our home city—the very center of Motordom—our dealers had 42 orders at the close of the first day’s business. And they have placed with us orders for 750—right here in this vortex of motor car rivalry. Thousands Turned Away , But the first two days’ sales—1041—merely touched the fringe of the waiting demand for this HUDSON. Men who bought on those days were already converted. The crowds were too heavy to give demonstrations, and thousands were turned away. By the time this appears we shall have built at least 4500 of these new-model HUDSONS. We are shipping 115 per day. And, beyond any question, every one will have gone to a waiting buyer. So it has been almost constantly since this new- type car appeared. That was 22 months ago. We have quadrupled our output, but only at rare times have there been HUDSONS enough. No Second Choice Now ‘This HUDSON Six, when it first came out, stood alone in this new-day class. It brought the era of lightness to high-grade cars, and the end of over-tax. Only Howard E. Coffin, our famous designer, dared venture in this field then, But HUDSON popularity brought dozens of followers. And many a man who could not get HUDSON found what seemed a fair second choice. Not so today. HUDSON engineers have worked out many refinements. In 20 months they made 51 improvements. And the price, which started at $1750, has dropped to $1350, through mammoth production. So the HUDSON today finds no rival in sight of it. You'll find no second choice. New 1916 Features Now this HUDSON has the Yacht-Line body. It has the Lustrous finish, whose every coat is baked on in enormous ovens. It has a roomier tonneau, a wider rear seat. It has disappearing extra seats to double the tonneau room. It has enameled leather upholstery. It has deep, luxurious cushions. And it has, above all, the approval of owners. Many thousands of men have proved out this HUDSON on millions of miles of road. Go see it before our summer's output is sold. Your dealer will get you an early delivery. 7-Passenger Phacton or 3-Passenger Roadster, $1350, f. 0. b. Detroit Also a new Cabriolet, $1650 HUDSON service is one of our finest develop- ments. Ask our dealer to explain it to you. HUDSON MOTOR CAR COMPANY, Detroit, Michigan moti dout hoax ever a she Th Clev pany defe the |