Life, 1915-07-22 · page 6 of 44
Life — July 22, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily **a luxury automobile advertisement**, not a political cartoon. It advertises the Locomobile, a high-end American motorcar marketed to wealthy elites. The advertisement emphasizes exclusivity: production of only "Four Cars a Day" for "that exclusive class accustomed to the best." It highlights luxury features—ease of riding, smart design, expensive pricing—and notes that upholstery fabrics were "selected and harmonized by Miss Elsie deWolfe," a famous society decorator of the era. The illustration shows well-dressed figures (likely representing affluent customers) admiring the vehicle, reinforcing its status as a prestige purchase. This reflects early 20th-century marketing targeting the wealthy, where limited production and designer involvement signaled exclusivity and taste.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Sue LOCOMOBILE is the car built in limited quantities and with such extreme carefulness. A production of only Four Cars a Day—for that exclusive class accustomed to the best and not content with any compromise. The Locomobile is extraordinary in its ease of riding. It is smart, in good taste. It is expensive; it 1s a great satisfaction to the owner who can afford it. Closed Car Appointmentsand Upholstery Fabrics selected and harmonized by Miss Elsie deWolfe. The igned and built to partment, under of America MAKERS OF FINE MOTOR CARS LOCOMOBILE COMPANY comicbooks.com