Life — July 22, 1915 — page 6: what you’re looking at

What you’re looking at

# Content Analysis This page is primarily **a luxury automobile advertisement**, not a political cartoon. It advertises the Locomobile, a high-end American motorcar marketed to wealthy elites. The advertisement emphasizes exclusivity: production of only "Four Cars a Day" for "that exclusive class accustomed to the best." It highlights luxury features—ease of riding, smart design, expensive pricing—and notes that upholstery fabrics were "selected and harmonized by Miss Elsie deWolfe," a famous society decorator of the era. The illustration shows well-dressed figures (likely representing affluent customers) admiring the vehicle, reinforcing its status as a prestige purchase. This reflects early 20th-century marketing targeting the wealthy, where limited production and designer involvement signaled exclusivity and taste.