Life, 1915-07-22 · page 5 of 44
Life — July 22, 1915 — page 5: what you’re looking at
What you’re looking at
This page is predominantly **advertising** interspersed with light entertainment content rather than political satire. The left side features a "Rhymed Review" poem about *The Turmoil* by Booth Tarkington, narrating a businessman's family disappointments. Below is a "Powerlock" auto-lock advertisement with vintage illustration. The main content consists of **car advertisements**: a Stutz "Bear Cat" sports car and Hartford Shock Absorber promotions emphasizing E.G. Baker's transcontinental speed record. These ads stress product reliability and performance. The page concludes with the poem's continuation and a Cortez Cigars advertisement. There is **no political cartoon or satire**—this is a typical early 20th-century magazine page blending editorial content with commercial messaging, reflecting the era's advertising-heavy publication model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Rhymed Reviews The Turmoil (By Booth Tarkington. Harper & Bros.) 'HE Sheridans resided in A Midland City, full of Turmoil, Of blatant Bigness, booming din And heavy smoke as thick as sperm oil. Pa Sheridan, that man of wealth, Surveyed the grime with great en- joyment ; The soot, he said, was good for health And argued Labor's full employ- ment. He throve apace, with only one Intrusive fly to spoil his ointment— The weakling, Bibbs, his youngest son, Had proved a dreamy disappoint- ment, His steady oldest boy was slain; The second failed—a sad disheart- ener! And here was Bibbs, the scatterbrain, Refusing to be made his partner! “They Can’t Beat That’ He who snaps « Powerstee! Autowlock on his car at leaving, will find it right there on returning. WER s ‘RUTOWLOCK isfout feet ot Yellow Strand Powerstee! wire rope with a thimble at each end and protected by a waterproo! covering. Circles a wheel rim and tire and ite holder, Snape on in a jify wit spring lock. Can't be gotten off till you ualock it. by all dealers. Price $2.00 Iv cheaper to tet the other bllow tow you with your BASLINE. AUTOWLINE than to hte team ands tops, Muy ome hea. $3.95. WERSTE TRUCK -INE tor heary tow! fast ef Rockies, aS “% direct from us. FREE, Mbsstrated clrelary, Write for them. Broderick & Bascom Rope Co. ‘809 N. 24 St, St. Loole, Ottiee, 16-0 Mater of famous Yellow ‘Strand Power steel ere rope A MARVELOUS FEAT When E. G. Baker smashed the ocean-to-ocean record for automobile travel, he performed a marvelous feat. The dash from San Diego, California, to New York City, took his sturdy Stutz “Bear Cat” over every kind of road conceivable. He came through in fine shape in the remarkable time of 11 days, 7 hours, 15 minutes, an average of 2514 miles per hour for 3,728.4 miles, smashing all previous transcontinental records. He says: “1 Am Convinced That The STUTZ MOTOR c Ffartford SHOCK ABSORBER Equipment Materially Assisted in Making This Record.” His letter, in full, is above. Here is further striking evidence that the Hartford Shock Absorber “Makes All Roads Smooth Roads.” You, too, can travel anywhere at any speed, however rough the roads, with Hartford Shock Absorbers on your car. They { stop jolting, jarring and vibration. 23 (IGARS “MADE AT KEY WEST#— Contribute to solid comfort. Prever spring breal longer. Cut cost of maintena: Insure longer life for your car. fraby comforts You'con hore Shock. E, V. HARTFORD, Pres. Branche; ‘polis, Kansas City. Formerly Trugfantt- Hartford. Absorbers on your new car if you insist. Hartford Suspension Co. 192 Morgan St., Jersey City, N. J. Makes Every Road a Boulevard But Bibbs revered a Queen of Queens Who lacked the gold to match her station ; He felt constrained to find the means To save her folks from stark pri- vation. Abjuring dream and lofty rhyme, He tackled jobs that used to bore him And lightly solved, in record time, His father’s biggest problems for him. He soon convinced his lady fair That Love was quite distinct from Pity, And now they are the gladdest pair In all that loud and smoky city. How glad I am when some one sces That brains adept in edifying The world with graceful rhymes like these -Could run a Trust without half trying! Arthur Guiterman, comicbooks.com