Life, 1915-07-08 · page 42 of 44
Life — July 8, 1915 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and announcements** rather than satirical content, though it includes one article. **"The Fear of Man"** article satirizes contemporary anxieties about germs and disease. It humorously argues that humans psychologically *need* something to fear—historically witches, devils, ghosts—and that modern "germ theory" has become the new focus of irrational terror. The satire lies in the exaggeration: the author suggests people obsess over invisible microbes to the point of absurdity, proposing that hiding in a formaldehyde-filled vacuum would be the only "safe" option. This reflects early 20th-century both genuine medical advances and widespread hypochondria about contamination. The rest of the page features: - **Dodge Brothers Motor Car advertisement** ($785 complete) - **Evans' Ale advertisement** (beverages for entertaining guests) - **Schrader tire pressure gauge ad** (safety product) - **Book announcements** and a **Vogue "Hostess Number" promotion** The page reflects 1910s consumer culture and leisure-class concerns about entertaining and automobile ownership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received It Happened in Atlantic City, by Thos. —its appearance invariably B, Senger. (R. G. Badger Co., Boston, Mass. $1.00.) Wicked Willie, by Margaret A, Raw- inspires admiration §|Mpe@teummeerns The price of the car complete is $785 f. 0. b. Detroit Cartoons on .the War, by Boardman Robinson. (E. P. Dutton & Co. $1.50.) The Splendid Chance, by Mary Hast- ings Bradley. (D. Appleton & Co. $1.30.) The University of Hard Knocks, by Douce BRotHERS | Ralph Parlette. (Chicago, Ill.) | The Indiscreet Letter, by Eleanor Hal- MOTOR CAR lowell Abbott. (Century Co. 50 cents.) The Judge, by Louis James Block. (R. G. Badger, Boston, Mass. $1.00.) The Untroubled Mind, by Herbert J. Hall. (Houghton Mifflin Co., 4 Park St., The Fear of Man HE human animal is so constituted that he is never happy unless he has something to be mortally afraid of. In times past we had the witch theory and the ghost theory and the theory that little devils were lurk- ing everywhere to trap both the wary and the unwary, and other notions that were formerly looked up to as theories, but are now: looked down upon as superstitions. They have all supplied this all too human need at different. periods, To-day the germ theory fills the bill most admirably, By showing the proper amount of credulity and terror toward this ultra- modern doctrine, no enterprising per- son need pass a care-free moment. If you do not wish to read about germs in those delightfully romantic doctor books, use your own imagination, An imagination that has never been to school a day in its life can easily fill the world so full of germs so hor- rible looking (if they could be seen) that the only way for a person to be absolutely safe would be to crawl into a vacuum filled with formaldehyde and stay there. Rubber Costs Money— RIDE ON AIR ‘When the air in your tires falls below a certain pressure you no longer are riding on air, but on Measure your air with a UNIVERSAL. TIRE PRESSURE GAUGE and eave your tires, PRICE $1. At your dealer's, or A. SCHRADER'S SON. tae. TSL-T91 Attatc Ave.” Brooklyn, N.Y. ADE MARK REL. 8 SCHRADER’ UNIVER a 8 . Boston, Mass. 75 cents.) The Invited Guest The Stars and Stripes, by Charles W. Stewart. (Boylston Publishing Co., Bos- or Unexpected F riend ea ken; by George Randolph will be gratified by your hospitality and prepared: Chester and Lillian Chester. (Hearst's ness if welcomed with a foaming glass of cool and International Library Co. $1.35.) Var Pieces of the Game, by Countess de Chambrun. (G. P. Putnam's Sons.) Edgar Chirrup, by Peggy Webling. (G. P. Putnam's Sons.) Come Out to Play, by M. E. F. Irwin. (Geo. H. Doran Co. $1.25.) The Miracle of Love, by Cosmo Ham- ilton, (Geo, H, Doran Co. $1.25.) What Pictures to See in America, by Lorinda M. Bryant. (John Lane Co. $2.00.) Fine for Cottage, Camp, Clab or Boat Nappy outings and Evi Je co together tn Ratan Solas Ai Dealers or €: EVANS # BONG, Mode XT 1 Out July 10 Hostess NuMBER Che Hostess Number, dated July 15, is now on the press. ‘Ghe demand for it will be large; you are advised to place.an order for a copy with any news- dealer today. It is a number of peculiar value just now, replete with suggestions to the woman who is planning any kind of summer entertaining, and who desires to do it in an original way. Rarely has Vogue placed a more pleasing issue before the public, and certainly never a more opportune one. It will be onsale at all newsstands at twenty-five cents the copy. VOGUE 443 FOURTH AVENUE NEW YORK comicbooks.com