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Life, 1915-07-08 · page 41 of 44

Life — July 8, 1915 — page 41: what you’re looking at

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Life — July 8, 1915 — page 41: Life, 1915-07-08

What you’re looking at

This page contains two distinct pieces of content: **Main Advertisement: Denby Motor Trucks** The headline addresses men who claim they *can't* use motor trucks for their business, listing common excuses ("our work is too varied," "routes too complicated," "can't afford expense"). The ad then directly challenges these objections, claiming that in 99 out of 100 cases involving deliveries of ½-2 tons, Denby trucks outperform horse-drawn equipment in cost, maintenance, efficiency, and service frequency. This is a straightforward sales pitch targeting business owners resistant to adopting new truck technology—likely from the early 1920s when motorized delivery was still competing with traditional horse transport. **Secondary Content: "Blue-jay Ends Corns"** A medical/pharmaceutical advertisement for a plaster treatment claiming to eliminate corns painlessly in two days. This reflects early-20th-century consumer product advertising common in magazines. The page also contains contest rules for Life's short-story competition. No political satire or caricature is present on this page—it is primarily advertising with administrative text.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“ieee 85 wirctat absense, ain [TO Men Who Can’t Use a Motor-Truck, then include all the stories published. These twelve authors will decide which are the best three stories, in the order {4 99 oi their merit, to be awarded the prizes. In case, for any reason, any one or more H of these twelve authors should be unable to act as judge, then the contest will be decided by the rest. Almost any man will admit that motor-haulage is ideal—for any business but Each of these twelve judges of his own. course, if he so wishes, vote for his own : . . story first, so that the final result may : Every man, almost, has a different reason for the exception. probably be determined by the combined “Our haulage work is too varied" — second, third and fourth choices of all “Our delivery routes are too complicated”— the judges. This, however, will not affect “We have to make too frequent stops”— the result. In case of a division among “fos iran the judges, the Editors of Lirz will cast on selea the expease ‘ soe . the deciding vote. 7 ling arrangements won't permit”—and amyriad others. There is no restriction placed upon the ‘We want tomect the “‘can’t-users.”” Not to sell them Denby kind of story to be submitted. It may be trucks, but to give them an opportunity to sell themselves. humorous of tragic, as the author feels it, In ninety-nine cases out of a hundred, where delive ; s . ry or sate ssasitie afte the inet tore has haulage work involves loads of from }-ton to two-tons, been published in Lire. Of this there we can demonstrate that Denby trucks, as compared will be due notice. Manuscripts will ‘ with horse-equipment, mean: be accepted from now on as fast as Less first cost. they can be read and passed upon. In j . en case they should be addressed, * ’ From }4to }4 less upkeep and maintenance expense. At least fifty per cent greater efficiency. A widened delivery radius—twice or more that which is possible with horse-drawn vehicles. More frequent and regular service. Denby trucks are made by men who have been 66 9 successful truck-builders for years. They are at Ss t made in an up-to-date new plant, free from ; old machinery, old parts and obsolete ideas. Very probably there is a Denbyman near you. It will pay you to get his viewpoint and ideas on ( . 99 || E oO r n ° your haulage problems. . - - DENBY MOTOR TRUCK CO. What a Confession! ||| : —— M Dubois St. Detroit, Mich, Something hits shoe. There's a flash of pain, and the victim says, “That's my corn, “My corn,” pared and coddled ior years, perhaps. It's as needless as dirty hands. A Blue-jay plaster, applied in a jiffy, would end that pain instantly, And the B&B wax that's in it would terminate the corn in two days, No pain,no soreness, no inconvenience. The corn loosens and comes out. It disappears forever. a 107 2308 W FORT st It's hard to prevent corns while having dainty feet. But it isn't hard to end them. Annillion corns a month are ended in this easy Blue-jay way. You do yourself injustice when you suffer from a corn. Half your friends have proved this. “To the Editor of Lire’s Short Story If any of the rules of this contest are Contest, 17 West jist Street, New York violated the Editors of Lirt reserve the City.” and the author's name and. ad- right to debar the contributions. dress should be plainly written upon the : Ends Corns transcrip, which should be “accom: Note to Contributors panied by return. postage in case of : PeMleT ae” The editece oil exstcive: due A reading of the first manuscripts re- seein reliratag anacailable’ contribu: geived ‘from ‘contestants’ in ‘the Short and — ‘ tions, but will not hold themselves respon- Story Contest would seem to indicate 18 25 cents—at Druggists sible’ for. loss. Contestants are advised that there is a certain degree of m Samples Mailed Free to keep duplicate copies. fe prehension about the character of the All manuscripts must be at Lire office Contributions desired, Bauer & Black, Chicago and New York by noon of. Monday, October 4, 1915. The fact that stress is laid upon the Mak tas Get No manuscript received after that daic shortness of the contribution should not ers of Physicians’ Supplies will be considered. Each contestant may uislead contestants. into supposing that send in as many manuscripts as he jokes. anecdotes, epigrams or verses will at all come within our requirements desires, comicbooks.com —