Life, 1915-07-01 · page 3 of 44
Life — July 1, 1915 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **Columbia Records advertisement**, not political satire. The ad promotes Columbia's double-disc records at 65 cents, emphasizing their superior quality and selection (over 4,000 titles available). The illustrated scene below shows people gathered around a Columbia Graphophone (phonograph) in what appears to be a casual, social setting—likely depicting the appeal of owning one of these devices for home entertainment. The imagery suggests the social pleasure of listening to recorded music together. The advertisement's appeal targets middle-class consumers seeking affordable access to "the latest dance hits" and "every class of vocal and instrumental music." There is no political cartoon or satire on this page—it is straightforward commercial messaging typical of early 20th-century Life magazine advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ds of s will dopt a ession. The latest dance hits while they are hits—the latest in every class of vocal and_instrumental music }Columbia double-disc records. A new list on sale the 20th of every month. And at a standard price of 65 -nts—the price of more than a thousand Columbia double-disc record Buy Columbia records because they are better records—universal in selections and faultless in recording. Hear the newest records at your Columbia dealer's. ! And hea y other particular records you You have a choice of more than 4000. \nd while you are about it—hear the Columbia Grafonola “ Favorite ted; the model that for more than four years been sold to more pe r instrument—regardless of price or mak every Columbia tone ¢ exclusively Columbia tone control leaves. Other Columbia Grafonolas from $17.; and on easy terms if you wish. Columbia Graphophone Company Box G-270 Woolworth Bldg., New York TORONTO: auren Avenue. Prices in Canada plus duty. Creators of the Tal eaders in the Talking Machine Art. Owners of the Fu Prospective Dealers write for a confidential letter and a free copy comicbooks.com