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Life, 1915-07-01 · page 2 of 44

Life — July 1, 1915 — page 2: what you’re looking at

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Life — July 1, 1915 — page 2: Life, 1915-07-01

What you’re looking at

This page is **primarily advertising** for National Biscuit Company products (Anola and Festino desserts), not political satire. The main editorial content, "A Lost Bulwark of National Character," laments the decline of old-fashioned spring house-cleaning rituals. The author argues that traditional domestic labor—mothers thoroughly cleaning their homes seasonally—represented important cultural values. With modern conveniences like vacuum cleaners reducing the need for such labor-intensive cleaning, the writer suggests this loss reflects broader moral decline, warning that wartime conditions may further erode these traditional practices. The "Diary" entry advertises Old Overholt Rye whiskey. The satire here targets modernization's effect on traditional domesticity, a common 1910s-era conservative concern.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

mM lished every Thursday. Annual Subscription Five Dollars. Siogle Copies, Ten Ceats ms ¢ in England, Sixpence. oN. ¥..a8 Second Chass Mail Morte the Post Office Department, Canad. ‘Copyright ia England and the British Possessions. ANOL —the new dessert confec- tion for all occasions. Taste one—you're delighted; try another, and another, until they’re all gone. Crisp, chocolate-flavored sugar wafers enclosing a delicious chocolate-flavored cream filling. In ten-cent tins. FESTINO— Dessert confec- tions that are really almonds in shape and flavor. NATIONAL BISCUIT COMPANY A Lost Bulwark of National Character ANY of our most sacred institutions have been relegated to the past. Has the old-fashioned house-cleaning gone forever? It is spring, or early summer. A certain restlessness becomes evident in the mistress of the house. Her ¢: hi a far-away look, her face an unnatural The men of the house come and go silently. They feel, rather than know, that the awful ordeal is coming, that terrible desolating period which, like the wrath of God, none may stay. And then one afternoon they come home and know that the blow has fallen, Furniture that seemed fixed and rooted to the floor has strayed into halls. Forbidding shadows of rugs darken the night prospect on rearward clothes- lines. Pictures—to be hung all over again—stand disconsolately together against baseboards. There is in the air a pervading smell of soap and dust. Madam, like a lapsed fury, is resting from her labors. The awful siege has begun, We draw the curtain upon its devastating horrors. Is all this a thing of the past? Where is mother’s house-cleaning cap? Where, indeed, is mother? No wonder our moral fibre is weakening when vacuum cleaners have superseded the purifying effect of the semi-annual house-cleaning. War, as a regenerator of courage, seems inevitable. Back-Handed Blessings OER local serumotogists who are in ch of adroit methods of escape from logical conclusions will find it highly advantageous to adopt a little trick of the British profession. Having inoculated a vast number of soldiers and sailors and other defense- less persons with a serum which they claimed would prevent typhoid, they found to their horror that the inocu- lated ones were being attacked by a disease which was just exactly like typhoid. Did these doctors thereupon admit that their serum was worth less? Not at all. That would have heen altogether too damaging to pro- fessional reputations. Instead, they adopted the clever device of declaring that the disease which was trying to upset their little theory was not ty- phoid at all, but something else, whic! they proceeded to christen para typhoid. They are now at work on a new scrum that will prevent paratyphoid When that is accomplished, we will uced still other diseases ad lib ad infix Most of us will undoubtedly live to see the dictionary ransacked for such im- pressive cognomens as supertyphoid, infratyphoid, subtyphoid, intratyphoid, pseudotyphoid, and so on until all known and unknown prefixes and suf- fixes are pressed into service. EL 0: J: April 15, 1820 We celebrated Dan's birthday this evening, gathered about the round and pledged him many a toast in good Old Overholt Rye “Same for 100 years” Celebrations galore have been made memorable by toasts de- livered with this choice delight ff fulrye. Old Overholt is. pure, mellow, delicious, with a de- Tightfal’ boquet. ‘Aged in charred oak bar- reis, bottled in bond. A. OVERHOLT & CO, Pittaburgh, Pa, T FColui comicbooks.com