Life, 1915-06-24 · page 6 of 45
Life — June 24, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It promotes the Motorists Security Alliance (M.S.A.), a national automobile owners' organization operating from Chicago. The ad offers a free official M.S.A. handbook to car owners, featuring "The Story of the Little Red Bull-dog" (the organization's mascot). The page lists membership benefits including theft prevention, legal services, insurance advocacy, and protection against "Crime Syndicates" engaged in auto theft and accessory theft. The M.S.A. actively recruited local agents and offered various member services. While the language references organized crime concerns of the era, this is straightforward commercial promotion rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
fay FREE | aa 0 “ mil) «=to every~ : Automobile ~ Owner WC MoroRISTS SECURITY i i | The Story of the Little Red Bull-doe i a HRA TUIN EEUU LETT LETH : Send Your Name and Address on the Coupon Below Write today for a copy of the Official Book of the Motorists Security Alliance. Join hands with the national organization whose protection and service is bettering conditions for motor owners everywhere. Learn how the Little Red Bull-dog and protection plate of the M.S. A. on your car will benefit you— how it protects you from theft, extortion and fraud—how it comes to your aid in emergencies—how it works for your interests in pushing the good work for good roads, fair legislation, etc. moto SECURITY ALLIANCE THE NATIONAL ORGANIZATION OF AUTOMOBILE OWNERS Protection against the “Crime Syndicates” that are making |) a business of stealing and disposing of automobiles and AS ie accessories is just one of the many benefits which the Motorists A |) Emergency Certificate of Identification for Security Alliance extends toits thousands of members, There are oe f Credit. four departments, viz: Protection, Purchasing, Legal and Insur- ¥ Best Legal Service | Obtainable, |} ance, whose services are freely at the disposal of each member. & o Door Sarina oe Leon Covering. Aoi By purchasing their supplies through one channel, our members “ eo mobile Risk meurance: Covering Auto: secure a very substantial saving. Everything from spark plugs to Protection Plat or) Your Ca 1) __ bodies can be secured through the M.S. A. at special prices. The ) Official Routes and. Toating Sagweset {] ° saving on insurance premiums alone amounts to more than cost Prevention’ of Extorti Cannes -eEgestions. 9 of membership. Our official attorneys throughout the country Se Sate give legal advice on matters growing out of the ownership f rr i RATES or operation of automobiles. Send for the official M. S. A. Book which gives a complete synopsis of the plan of operation, with interesting details on every phase of its activities, Learn what big things the M.S. A. is doing in behalf of its rapidly growing membership. ENT: We have a very attractive proposition for men quali- LOCAL AGENTS WANTED fied to represent the M. S.A. If interested, ask for details. Every representative must be a motor owner and a member of the M. S. A. ME Prevention of Theft. J. LESTER WILLIAMS, Secretary National Headquarters, Nas 6s MOTORISTS SECURITY ALLIANCE | 327'S"Li'saile St comicbooks.com