Life — June 24, 1915 — page 5: what you’re looking at

What you’re looking at

# Analysis This is **not a cartoon or satire page** — it's a straightforward **advertisement for Fisk Rubber Company tires**, published in Life magazine. The ad promotes Fisk's "Non-Skid" tires, emphasizing three selling points: safety, service, and satisfaction. The large illustration shows a Fisk tire with prominent tread pattern. Below are specific tire sizes and prices (ranging from $12.20 to $33.90), positioning Fisk as competitively priced against competitors' plain tread tires. The ad promises that Fisk tires help "cut down tire expense" for all car owners. The company operated from Chicopee Falls, Massachusetts, with branches in major cities. This represents early automotive advertising focused on tire safety features — a genuine concern during the motor vehicle boom of the 1920s.