Life, 1915-06-24 · page 5 of 45
Life — June 24, 1915 — page 5: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a straightforward **advertisement for Fisk Rubber Company tires**, published in Life magazine. The ad promotes Fisk's "Non-Skid" tires, emphasizing three selling points: safety, service, and satisfaction. The large illustration shows a Fisk tire with prominent tread pattern. Below are specific tire sizes and prices (ranging from $12.20 to $33.90), positioning Fisk as competitively priced against competitors' plain tread tires. The ad promises that Fisk tires help "cut down tire expense" for all car owners. The company operated from Chicopee Falls, Massachusetts, with branches in major cities. This represents early automotive advertising focused on tire safety features — a genuine concern during the motor vehicle boom of the 1920s.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
And Get Safety, Service, Satisfaction! WHEN you equip with Fisk Non-Skid Tires, you have bought right! You have bought one of the biggest values ever known; you have bought Safety, Service, and Satisfaction; you have bought the best tire we have ever made. FISK NON-SKID Fisk Low Prices represent a new and wonderful standard. They enable every motorist to secure this popular and time-tested Non- Skid at a price actually lower than charged for many plain tread tires of other standard makes. Compare these Fisk Non-Skid Low Prices With the Cost of Other Standard Treads—Non-Skid and Plain 3:x30 - 12.20 4 x33 - 20.00 4x34 - 20.35 4:x34 - 27.30 4:x36 - 28.70 5 x37 - 33.90 Fisk Low Prices offer car owners an absolutely sure way to cut down tire expense. Whether you have a large or small car, the Fisk Non-Skid is the sane tire choice. FISK SERVICE is conducted in the interest of all car owners. It extends to motorists the best the world affords in the way of skill, equipment and the personal interest of a thousand trained Fisk Branch employees and many thousands of selected dealers. THE FISK RUBBER COMPANY Factory and Home Office Chicopee Falls, Mass. You Can Buy Fisk Tires From ALL Dealers—Fisk Branches in ALL Principal Cities comicbooks.com _