Life, 1915-06-03 · page 6 of 52
Life — June 3, 1915 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Chandler Motor Car Company advertisement**, not satirical content. It appeared in Life magazine around the 1920s (based on styling and typography). The ad promotes the Chandler Six automobile at $1,295, emphasizing "luxury at economy cost." The illustrated figures—well-dressed men in the car and fashionably dressed women beside it—represent aspirational wealthy consumers. This reflects 1920s marketing strategy: depicting affluent lifestyles to appeal to middle-class buyers who could now afford automobiles. The ad's central claim—that a $1,295 car offers features previously available only in expensive luxury vehicles—reflects genuine automotive democratization of this era. The detailed technical specifications listed aim to establish credibility and quality despite the competitive price point.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
(HANDLER SIX 81295 Now With Seven-Passenger Body Enjoy Motor Car Luxury at an Economy Cost TL has been only a couple of years since rich men were paying from three to five thousand dollars for automobiles that gave them such luxury, such comfort, such flexibility of speed and such certainty of service as you can get now in the Chandler Light-Weight Six for only $1295. miles per gallon of oil and 7000 miles per set of tires, The Chandler was the first of the light- weight sixes weighing less than 3,000 And these rich men had to buy heavy cars that were very expensive to maintain. You get these qualities now in the same maximum degree in the Chandler, which costs very little to maintain. For the Chandler, with its long wheelbase and big roomy seven-passenger body, weighs less than 3,000 pounds, runs 16 miles or more per gallon of gasoline, 700 pounds and selling for less than $2000. And, just as it pioneered this field, so it has continued to lead this field. Chandler quality has gone up and up every year, and Chandler price down and down. Hence the great Chandler production for this year. Ten thousand cars! No other six selling for less than $2000 possesses all these high-grade features of design, construction and equipment found in the Chandler: The exclusive Chandler motor, of Chandler design and built in the Chandler factory; Bosch Magneto; Gray @ Davis Electric Starting Motor and Generator; Rayfield Double-jet Carburetor; Mayo Genuine Mercedes Type Radiator; Worm-bevel Rear Axle; Cast Aluminum Mo- tor Base extending from frame to frame; Three Silent Chains for driving motor shafts; Genuine Hand-buffed Leather Upholstery; Firestone Demountable Rims; Stewart Vacuum Gasoline Feed; Golde Patent One- man Top covered with genuine Neverleek; Jiffy Cur- tains; Stewart-Warner Magnetic Speedometer; Instantly Adjustable Tire Carrier (no straps) at rear of tonneau and all the usual incidental ‘equipment. See the Chandler at your dealer's, or write us today for new catalogue. CHANDLER MOTOR CAR COMPANY 706-736 East 131st Street CLEVELAND - - + +#© «+ U.S.A. Cable Address, CHANMOTOR New York Office, 1890 Broadway comicbooks.com