Life, 1915-06-03 · page 5 of 52
Life — June 3, 1915 — page 5: what you’re looking at
What you’re looking at
This page is primarily a **commercial advertisement**, not political satire. It promotes Fisk Tire Service and Fisk Rubber Company (based in Chicopee Falls, Massachusetts). The central image shows a **helping hand** extended to motorists—the company's service philosophy. The advertisement emphasizes that Fisk offers tire services and assistance to all car owners, regardless of tire brand used. The small illustration in the lower right appears to show Fisk's mascot or brand character—a figure that helped distinguish the company's advertising. The key sales pitch: Fisk provides uniform, organized service across multiple branches nationwide, with low prices and quality products. The text invites even non-Fisk tire users to visit branches to experience their service standards. This reflects early 20th-century automotive culture and tire industry competition.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
977 A Helping Hand F I S \< kb waa For Every TIRE | 4 SERVICE Motorist This Is To Be Taken Literally And Interests Every Car Owner! O FAR as we can, To present Fisk Users we would say is nothing like it in the tire through our Service that the privileges enjoyed at your indietey We are building ou System, we will eliminate local Fisk Branch are to be found Reputation for Coad Ties ana for any car owner all in- in every city where we are located. for Courtesy and a Personal conveniences in the use Interest in the requirements of : all tire users. of tires. Tourists should send for a list of Every car owner, regardless of If you use tires other than what tire he ma s A Goce p y use, is welcome Fisk, we particularly invite Fisk Branch Addresses and Planto in any Fisk Branch. He will find you to stop in at one of take advantage of our Service even there a spirit of accommoda- our Branches the next though they may not use Fisk Tires. ae ha th time your tires need atten- to his pleasure tion and thereby inform and convenience yourself as to the sub- The Secret of the Success of the when his ae stantial qualities of Fisk Fisk Service Policy is its uniform- pecnarla Chany Service. ity. The Service is organized. There _ kind. Fisk Tires Are An Extraordinary Buy Prices are Low. There never was a time when Fisk Tires were better quality or gave more universal satisfaction. This statement can be easily verified by inquiry among Fisk Tire users. THE Fisk RUBBER COMPANY Factory and Home Office Chicopee Falls, Mass. You Can Buy Fisk Tires From ALL Dealers —Fisk Branches in ALL Principal Cities