Life, 1915-05-27 · page 6 of 44
Life — May 27, 1915 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Renault automobile advertisement** from Life magazine (page 934). The image shows a stylized art deco illustration of a sleek Renault car dwarfed between two enormous legs/feet, emphasizing the car's small size relative to human scale—a visual metaphor for the vehicle's significance. The text makes grandiose claims about Renault as "The World Car," asserting its mechanical innovations transcend national boundaries and represent an "Age" rather than any single country's product. Notably, a footnote references "The War" (likely WWI), claiming it has "*helped* rather than *retarded* Renault deliveries," boasting of "the vastest assemblage of cars for immediate delivery in our history." The advertisement costs $2,500 for a Renault chassis. This appears to be post-WWI promotional material emphasizing industrial prowess and international prestige.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AmRDIEC BLUE ss TINT fe) A A ST \ rye! pu om The Renault is referred to as The World Car, because its mechanical achievements each year are too monumental, too towering, too vital to be confined within the limits of any country’s border lines. Nor should the Renault be considered the product of any country; more prop- erly, it is the product of an Age. mas ounveosSEC2UMTIHTHATENNIIIIITUBAIIBION Renault Selling Branch Incorporated Fifth Avenue at 56th Street COATES Nore: The War has helped rather than reterded Renault deliveries. At ry this moment we have the vastest assem- : blage of cars for immediate delivery in KMD our history Prices of Renault Chassis Start at $2500 5 > eNO eres Nr ATTANIIANAANUINVFNIINNIUGUIUUIT eect AIIZECHAULO Sear eRTLTLUIL comicbooks.com