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Life, 1915-05-27 · page 5 of 44

Life — May 27, 1915 — page 5: what you’re looking at

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Life — May 27, 1915 — page 5: Life, 1915-05-27

What you’re looking at

This page is primarily **advertising**, not political satire. The main content includes: 1. **Hires Champanale** - an alcohol-free beverage ad 2. **Welch's Golf-Ball** - a grape juice drink marketed for golf clubs, with creative serving suggestions ("The Drive," "The Approach," "The Putt") 3. **"Simple Conundrums"** - a brief humor section with riddles about minority preferences and naval display 4. **The Turmoil** - advertising Booth Tarkington's bestselling book The central illustration depicts a golfer enthusiastically holding bottles of Welch's juice. The page reflects early 20th-century leisure culture and marketing strategies targeting clubs and home entertainers. There is **no political cartoon or satire** present—this is a straightforward commercial publication page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

A New Beverage for Clubs and Homes Spicy! Sparkling! Bubbling! A flavor too new, too Qelghilul, to describe! Alll the fizz, sparkle and ex- <>) hilaration of finest champagne, but safe for everyone to drink! Hires “* Unfermented” This vivacious, healthful drink does not contain alcohol nor other false stimulants. Mothers may serveit to children with safety. A favorite dinner and yuet beverage. fe Sees oat eee ree Niagara grape juice, spiciest fresh ginger root, purest cane sugar and grape fruit. We will send a sample botl, if you send us 10c snd your grocer's name. The Charles E. Hires Co. Philadelphia Simple Conundrums HAT is it that a minority of women want and a majority wouldn’t have if they could get it? Who is it who belongs to something for which he is too small, who is despised by those he rules, who, though dry, is inclined to slop over, and who is obliged to be present at every naval display? What is that which keeps people up nights, cannot be accomplished with- out music, already shows signs of death, and is partly named after an animal ? What great general was it who, after making a certain thing, declared that it was something which nobody wants and yet which somebody is al- ways getting? By BOOTH\TARKINGTON The best selling book in America Choth HARPER & Leather $1.35 net BROTHERS $1.50 net t the [9:4 Hole’ The WELCH “GOLF-BALL” Forget the slicing and the pulling, the top- ping ard the foozling—keep your eye and your mind on the thirst-quenching, pep- making, satisfying goodness in this new way o} serving tional Drink” THE DRIVE— A tall with a fairsized lump of ice. THE BRASSIE SHOT— A litle lemon juice and a little orange juice. THE APPROACH — Fill the glass half with Welch's THE PUTT— Add plain or charged water. Tell your club steward about the Welch Golf-Ball. No golf club should be without it. Tell your folks at home to keep some Welch’s in the refrigerator right along, so there'll always be some ready for the family and friends, Get the Welch Habit —it’s one that won't get youl If unable to get Welch’s of your dealer, we will ship a trial dozen pints for $3, express prepaid east of Omaha, Welch Junior (4-02. size) bottle mailed for ten cents. Write for new booklet, “Marion Harland s 99 Selected Recipes.” The Welch Grape Juice Company Westfield, New York Questions Te are many different kinds of questions, but, roughly speaking, they all may be included in the following three divisions: first, those which can be answered ; second, those which may be answered; third, those which should not be answered IMustrating the first division are those tions which others never ask of you, and those which you never care to hear others answer; the second includes questions which are pointed, private, public, perplexing and political; in fact, any questions which simpletons assert cannot be answered; the third division, questions which should not be answered, includes what? Well, that is a question which should not be ask Some people ask questions because they wish to know more; some Lecause they desire to show what they already know, and some ask them because they want to show what others do not know.