Life, 1915-05-06 · page 43 of 56
Life — May 6, 1915 — page 43: what you’re looking at
What you’re looking at
This page is primarily **advertisements and lifestyle content** rather than political satire. The main editorial piece, "Clothes and Opinions," uses the metaphor of clothing to critique women's inconstancy—arguing that women change their minds as frivolously as they change fashions, accepting opinions from others without careful deliberation. By modern standards, this reflects the **era's sexist assumptions** about women's intellectual capacity and independence. The piece treats women's changing opinions as inherently shallow, contrasting them with those who "choose and elaborate" opinions "with wisdom and care." The page also advertises **swimming safety equipment** (Kapo Swim-Wings), **luxury goods** (Reed & Barton silver), and **smoking products** (Herbert Tareyton cigars)—typical of Life magazine's advertising-heavy format in this period. The social commentary, while present, is relatively gentle and focused on gender stereotypes rather than political issues.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Swimming is entirely a matter of confidence. The nie gaseous ic vera hiatiNdS lence comes and ‘you quickly master dew 'SwWiM AwINGS, isthe safest and simplest “aid to nav- igaon” ever devised. "Very buoyant-absolutely tale Sitractivespermanent. No, clumay cork. "No begs tot blow up Justa narrow beltwithaswing” at each tad, Ties about the chest and asalety-neck-atrap abso. Intely prevents ai at can't capsize—can't fink wih a SWIM: WINGS. ciate only 12 ounces. ‘Accept no substitute for SWI Get a pair rom your Sporting dealer. It he can't supply oo send us $2.00 and we will pfomely mal yous pai. Two colors—crimson andnavyblue, State w! Retheryou want adults’ or children’s size. American Life Saving Garment Co. 465 Commercial Street, Boston, Mass, Our Fifth Avenue Store Corner 32d Street LOVELLY Silver is named for the most picturesque village in all Eng- land for the reason that it so closely reflects in its simple, dignified lines the charm and quaintness of that exquisite Clothes and Opinions PINIONS are to the mind what clothes are to the body. No scli-respecting mind would think of appearing in public without being clothed with opinions, be those opin- ions dowdy or tasteful, plain or elabo- rate, crude or artistic, gorgeous or sombre, enduring or ephemeral. It is woman's privilege, we say, to change her mind, This is an incorrect statement. She does not change her mind; she changes the wearing apparel of her mind, her opinions, just as she changes her actual wearing apparel from one fashion or novelty to an- other, Women are inconstant in their opin- ions for the same reason that they are inconstant in their fashions—be- cause they accept them without due Tarey yton London zy FON Herbert Tareyton London Smoking Mixture % Pound! Send 4c. for sample. Falk Tabsseeo Co, S6West 45"St. NewYork. —_——. sea-coast town. If you love silver you surely ought to visit Reed & Barton stores. You will find them ideal places in which to se- lect wedding gifts, or special gifts for special occasions. And remember that our department of Diamond Jewelry is backed up by over 90 years of success- fully meeting the most exacting wants of discriminating New Yorkers. Reed & Barton Established 1824 Sterling Silver, Diamonds, Gold Jewelry, Clocks, Watches, Leather Goods, Stationery, Canes, Umbrellas Fifth Ave. and 32d St. 4 Maiden Lane consideration. Usually allowing others to make up their opinions for them, they vacillate on insufficient data, flit- ting as lightly from half-baked notion to half-baked notion as from one hali- brewed style to another. While it is easy to jump to conclusions, it is, alas, quite as easy to jump away from them; but one who chooses and elaborates his opinions with wisdom and care is much more loyal to them and much more jealous of their possession. “TARTBRONZ” PRODUCTS Equal of cast bronze in workmanship, finish and durability, at one tenth the prices. Lamps, Ash Trays, Soiaty the hoot deters reerpoere None senvine without this name “ARTBRONZ"* SATEOBION BRONZE WORKS