Life, 1915-05-06 · page 42 of 56
Life — May 6, 1915 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and corporate information** for the Astor Trust Company, interspersed with product ads. The small cartoon at bottom depicts a social satire: a man's opinions have shifted because his daughter married a nobleman and his wife became a suffragette (women's voting rights activist). The joke reflects early 20th-century anxiety about women's suffrage and class mobility—the implication being that the man's perspective changed due to these "radical" domestic developments. The cartoon mocks how people's supposedly firm convictions can reverse when personal circumstances change. The page also advertises lawn mowers, gin, and other luxury goods to wealthy audiences, featuring names of prominent New York financiers and industrialists (Vanderbilt, Astor, etc.) as officers and directors. The overall context shows this was a magazine for affluent readers concerned with estates, country clubs, and social status.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
OFFICERS E. C, CONVERSE, ALEXANDER H. STEVENS, Vice-President RANALD Mf. MACDONALD, Vice-President It’s All in the Care HENRY J. XOCHRAN. Proper and constant care must supplement the initial effort of President the landscape gardener in the maintenance of a perfect lawn. Such lawn care can be efficiently, quickly and economically bestowed by THOMAS HILDT, use of the Ideal Junior Power Lawn Mower. | a 3H. P. motor (8, A. E. rating). National high-tension magneto. Travels BARKLEY WYCKOFF, 1 to 4 miles per hour. inch cut. Cuts S acres per day at cost of 20 cents. Cashier (0 hours). Climbs 40% grade. Cutting adjustment 3 to 2inches, Automatic | ’ is wi : For large estates, golf clubs and country clubs, we offer the Ideal CLIFFORD WILMURT. Assistant Cashier . 38-inch Combination Roller and Mower at $400. (i) Wie te fer catalog. POWER Lawes MOWER CO. DIRECTORS VINCENT ASTOR. EDGAR L. MARSTON, : DOR i gaa Boia Pret Haskaa! Bask GATES W. McGARRAN, SB Priaier Haak othe tianbaaa ©» CHARLES A. PEABODY. - NICHOLAS BIDDLE, J.P. Morgan & Co. Bankers SEWARD PROSSER, Presuleat Bankers Teast Co. DANIEL G. REID, Exec Lehigh Valley Ro DOUGLAS ROBINSON, Real Estate ARCHIBALD D. RUSSELL, ALEXANDER H. STEVENS. Vice-President CHARLES IFFANY, ROBERT WALTON GOELET, See rina AO THOMAS HILDT, n, , FRANCIS L. MINE. B All President First Natiooal Bank Pees, American Tel. & Tel. Co. RANALD H. MACDONALD, ALBERT H. WIGGIN, Vice-President President Chase National tank Trustee for Personal Trusts FIFTH AVENUE & 36TH STREET, NEW YORK PLYMOUTH Imported Dry Gin When acocktail is ordered in most of the best clubs it is taken for granted that Coates’ Plymouth Gin is to | a | : Foal be the base. las, 7 e™ TRADE AA CIRCUMSTANCES ALTER CASES AND OPINIONS He (in back id): A E p s BE- ALEX D|[SHAW/ eco ny Ete Gn backoronnd) «+ wisn rar mor AS EVER SINCE HIS ONLY DAUGHTER MARRIED THAT NOBLEMAN AND HIS WIFE BECAME A SUFFRAGETTE” Herbert oun Falk Tol comicbooks.com