Life, 1915-04-29 · page 43 of 44
Life — April 29, 1915 — page 43: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not political satire. It promotes Phoenix Silk Hose stockings made by Phoenix Knitting Works in Milwaukee. The image shows a elegantly dressed couple—a woman in a fashionable silk coat and cloche hat with a man in formal attire (top hat, tails)—posed dramatically on a city street with automobiles in the background. The caption "A 'Sight Draft'—With Interest" is a financial pun: a "sight draft" is a banking term for payment on demand, while the joke suggests interest accrues from the visual appeal of the woman's hosiery. The ad emphasizes quality ("lasting, service, and style unsurpassed") and lists prices for different categories: men's, women's, misses', and infants' stockings, ranging from 25¢ to $1.50 per pair. The fashionable styling and elegant presentation were typical advertising strategies of this era to sell silk hosiery as a luxury good.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 fo fo fo fe fe fe ie " Yo Yo No Wo Yo Ko % “ “ Np or lasting, service. and style unsurpassed, Mens 50% to*I5O per pair Womens 75 to*2. per pair Misses’ 15° per pair’ Infants 25%& 50 $er pair AT THE BEST SHORS “Made in the “U.S.A by che PHOENIX KNITTING WORKS 23+ Broadway, Milwaukee A “SIGHT DRAFT”—WITH INTEREST cope it PX We SUILWAUKEE comicbooks.com