Life, 1915-04-29 · page 42 of 44
Life — April 29, 1915 — page 42: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or political commentary. It's a subscription promotion for *Country Life in America* magazine, published by Doubleday, Page & Company. The ad targets affluent readers interested in gardening, home decoration, and rural pursuits—positioning the magazine as essential for achieving superior gardens and entertaining weekend guests. The "Readers' Service" section highlights a free advisory service for subscribers on gardening, business, building, and farming matters, staffed by experts. The right side shows a "facsimile of Country Life Cover" (a photograph or illustration, now illegible in this reproduction) meant to entice potential subscribers. The sales pitch is straightforward: subscribe for seven months (June-November) for $2.00, and receive the May issue free. The tone reflects early 20th-century genteel marketing to the American gentry class interested in cultivating refined country estates and gardens.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Get Your> Garden Hat And this Spring don’t you want to look from under it and see better roses than you have ever grown before, a better looking lawn, a genuine artistic color scheme among your flowers and finer vegetables for the delectation of your week-end guests? You will find the help, in practical, definite form, to secure these results in Country Life in America So Country Life can serve you in your gardens, in your home, in all new and lovely schemes of decoration, among your pets, dogs or cats or ponies, in your sports—indeed, in a hundred ways. And besides adding to your pleasure it will save you a lot of money. To this end you can use constantly, without charge : Our Readers’ Service It grew to meet the special needs of our readers—the sort of personal and individual needs not covered in our mag- azines, owing to a lack of knowledge as to just what those individual needs were; this service of advice and informa- tion is given our readers without any cost to them. Many have insisted on paying for detailed information which our experts have forwarded to meet their particular prob- lems, but no fee or payment of any kind is ever accepted. A Board of Experts This department has developed in a most remarkably efficient way; it is in charge of a man of broad experience as an educator, who attends personally to the thousands of inquiries we receive and refers them to the editorial experts who can best answer them; carefully prepared replies are sent by mail just as quickly as correct and authoritative infor- mation can be secured, These experts It Will Save You In actual money many times the cost of your subscription in solving just one of your problems. Thousands of our readers avail themselves of this service every year, thus testifying to their ap- preciation of its practicability, helpful- ness and intrinsic value. When you join Country Life readers, now number- ing many thousands of the distinctive and discriminating people of America, advise on business problems, invest- this service is at once at your com- ments, building, gardening, farming, etc. mand. An Invitation to Life Readers So sure are we that you will quickly become a regular reader of Country Life in America, that we are willing to sacrifice our immediate profit and we will send you with our compliments the May issue, “Planning the House and Its Garden Together,” and enter your subscription for seven months—June to November inclusive, for only $2.00. Our Special Offer The May number with our compliments and the next seven months for $2.00. Please sign your name and address on the white margin below the sun dial, cut out and mail today. DOUBLEDAY, PAGE & COMPANY GARDEN CITY, N. Y. PETER 1. CAREY, PRINTER Facsimile of Country Life Cover Write Your Name Under the Sun Dial