Life — April 29, 1915 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: aaa ST Na HT RAT Garter OZ Ea Holds Your Sock Smooth as Your Skin Men who dress well prefer the silk Boston Garter for Personal satisfaction Stonce rRosT co., MAKERS, raat BOSTON, cd 3 Pram & rom 3 AGARS “MADE AT KEY WEST— ‘A New Library Every Year @ A famous American statesman once said: “If I were asked to found a library | with one single set of books I would unhesitatingly select the volumes of HARPER’S MAGAZINE and I would add a continuous subscription to that periodical.” | Everybody knows Harrer’s Macazine—but did you ever think of it in this way—as a library that never grows stale and that automatically increases with each new number? q Let us take the twelve numbers for a year and see just what they are. These twelve | magazines contain nearly 2,000 pages of reading matter and illustrations—for no issue | contains less than 160 pages or about 5,000 pages of book text. Published in book form this would amount to about twenty volumes of average size. q In the field of fiction there is always one famous serial novel—often more. A new serial by Basil King, the author of ‘The Inner Shrine,” will begin soon. It is his greatest book. Each month there are at least seven complete short stories—there were eighty-five actually published during the last year. These in themselves are the equivalent of eight volumes of fair size. { There were 24 articles on travel and exploration. q There were 17 articles on history and biography. make more than two good-sized volumes. Then there is the fascinating field of science—the field in which new wonders are being worked almost every day. There is at least one scientific article in every number—the | twelve articles during the year would make a great illustrated book of 500 pages. | But there is still another feature of Harper’s Macazine that is unequalled elsewhere —that rare yet indispensable quality of humor. Not only in its fiction are deliciously funny stories to be found, but each month there are eight pages given up entirely to humor —text and picture. So by the year’s end you get the equivalent of another big volume —and this one all pure fun. { Dozens of other subjects are covered—Art, Education, Literature, Sociology, Economics, Language, Child-life, Nature, etc., etc. There are full-page pictures in color in every number and always more than fifty illustrations by famous artists like F. Walter Taylor, C. E. Chambers, N. C. Wyeth, Elizabeth Shippen Green, J. A. Williams, W. J. Aylward, Frank Craig, André Castaigne, May Wilson Preston, Howard Giles, etc., etc. And there are frequent examples of the excellent art of wood engraving by Henry Wolf, who works | only for Harper’s. Harper’s Macazine is the most beautiful and interesting magazine in the world, for no limit is ever placed on its cost. These articles in themselves would Send in your subscription through your dealer, through the Franklin Square Subscription Agency, or direct| /HARPER & BROTHERS, FRANKLIN SQUARE, NEW YORK 35 cents a copy { $4.00 a year Putting Mother On An Efficiency Basis HE. efficiency experts appear to have overlooked the most important field of all, While the railroads have been subjected to the closest scrutiny, while the automo- bile industry has been reduced to the lowest cost minimum, and filing systems, group work, overhead charges, etc., have all received their meed, mother appears to have escaped. Mother still does pretty much as she pleases. regulate the prices of the leading commodities. Whether a large portion of the com- munity shall travel, how much they shall eat, and what they shall wear still depends upon mother, who buys nine-tenths of everything that is bought. Until the “mother efficient” is inaugurated, how can we expect to make much progress? Her whims still continue to