Life, 1915-04-29 · page 2 of 44
Life — April 29, 1915 — page 2: what you’re looking at
What you’re looking at
This cover illustration depicts a stylized nighttime scene with elongated, modernist figures in formal attire. Two tall figures appear to converse while a third figure in a top hat stands to the right, with dramatic angular shapes suggesting a cityscape or theatrical setting. The accompanying text describes Vanity Fair as an antidote to dullness and old age, promoting a six-month subscription for $1. The magazine promises coverage of "country clubs, the polo, golf and tennis tournaments, yacht cruises, dances, picture exhibitions, dinner and supper parties." The satire likely mocks the leisure activities and social pretensions of the wealthy elite during the pre-WWI era. The geometric, exaggerated style reflects Art Deco influences popular in 1915. The overall message: sophisticated urban entertainment awaits subscribers willing to pay.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Estered at the P Ye Y..a8 Second Class Mail Satter, Eatered a5 Secu ot Orice Department, Canada, Heitish Possessions MAGAZINE. that Awe you against » dullness, boredom and old age! This May number is the s best illustrated, most informal, cheerful and — sophisticated zine you can find any- where. If you have be living in the past, Vanity F porarily, with metropolitan life, Vanity Fair will bring you into the very thick of it again. Don't live in the past. Be a modern—this coupon below will bring you AV Special Six Months’ “Try-Out” for $1 Once you have sent in the coupon (with or without the dollar) Vanity Fair will take you on a round of the country clubs, the polo, golf and tennis tournaments, yacht cruises, dances, picture exhibitions, dinner and supper parties. From now until October you will have Vanity Fair, be- ginning with the May number now ready to be mailed to you Six Months of Vanity Fair for $1 if you send in this coupon THIS IS THE MAY COVER If you like good plays, good books, and good nothing of outdoor sports, fashions, music and the fine arts—let this coupon bring you Vanity Fair from now until next October.