Life, 1915-04-22 · page 41 of 44
Life — April 22, 1915 — page 41: what you’re looking at
What you’re looking at
This page combines satirical editorial content with period advertising. **"Illusions" Essay:** A philosophical piece arguing that maintaining pleasant illusions is preferable to harsh reality for happiness—a tongue-in-cheek commentary on self-delusion as necessary for contentment. **"The Only Way":** Satirizes weekend social visits as transactional exchanges where guests rent their personalities and charm in exchange for hospitality. It advises guests to be constructive (don't damage property) and suggests winning favor through courtship, card games, or marrying wealthy heirs—mocking the social maneuvering of the era's leisure class. **Budweiser Advertisement:** Features George Washington as "Father of His Country," connecting the beer company to American patriotic values and constitutional liberty established in 1787. The ad claims Anheuser-Busch's 1857 founding followed Washington's principles, positioning beer consumption as patriotic moderation. This reflects pre-Prohibition era advertising (likely 1910s-1920s) when such associations were common marketing strategy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Test It on Your Mlusions A . A’ illusion is something we believe in so much that we prefer it to reality. Hap- ~ Own Skin piness ‘is the ability to create and maintain one's illusions on a paying basis. < Every illusion should be properly supported. Some people are so mean \y > At Our ‘4 Expense Ng that when an illusion rings their bell and asks for board and lodging, they slam the cad 5 Vege ; Ingram’s VSouveraine Face Powdes door in its face. It is better to maintain one or two illusions in good style, giving them constant care owder, 50c, 4 shades At Drug Stores or by Mall, Postpaid Soi ten ams te cove cabo packing aod mailing and got free and nourishment, than it is to have so many that you have to flit too often from one to SOLU Uftae above and Ingrany'sRouge ia novel purse pacheta Al another, ple f Ingram’e Milkweed Cream, Zodenta Tooth Powder and Perfume Without illusions we should lay so much stress on reality that life would not be SOLRICR PoINORAI CO, CEseaaLS Ta worth living. Reality itself is the biggest illusion of all, but the most unprofitable, Windsor, Carlada 33 Tenth St., Detroit, U. S.A. because it is the only one that pays no return on the investment. Ingram’ Milkweed Cream Life without illusions is like a bird without wings. ‘There le Heanty to Every Jer—s0e and $1.00 at Draggists’ The Only Way 'HE open season for week-ends is now reaching its perihelion, and a few suggestions about its direction and management may be welcome to amateurs. Baldly speaking, every week-end is an exchange of commodities. You rent out your personality, your edu- cation, your charm, whatever standing you may have, and your skill at cer- tain bodily exercises, in exchange for board and lodging, alcohol, and the companionship of others who do the same things and entertain about the same ideas as you do. The main question for you to consider is, how can you get the best of the bargain? Above all things, you should be con- structive and not destructive. Do not hack the furniture in your room, cut open the mattresses, or spill ink on the walls, or give measles or grip to the other guests. The most noble way is to make love to your hostess, win her good money at bridge, or marry one of the heiresses you may find roaming about the estate. ; be | rawr ‘ “ George Washington — Father . - AMERICAN knows that without “Immortal Washington” our National Independence would have been impossible. Few, how ever, know that the greatest battle of Washington's life was fought to secure for his countrymen the Constitution of the United States. Almost immediately after the Revolution it seemed that all the great sacrifice of blood and tressure bad been invuin The original shinwen sates used © work in harmony, either in spirit or in lay. The new Republic was totter- ing to its foundations. At this critical period in American history the most brilliant men of each state met in convention and sinsnimosy elected i as President—undoubtedly the most momentous gathering of the kind the world has ever known, Hise he dispiyed as great ability as law-maker as he had as a warrior. For months thers of the Republic labored, and finally adopted our present National Law, which forever guarantees Religious, Commercial and Personal Liberty. This was in 1787. Seventy years later Anheuser-Busch established their great institution upon the tenets of the Federal Law which Washington did so much to create. Like all of the great men of his time he was a moderate user of good old barley brews. Becthree generations Anheuser Busch have brewed honest malt and hop beers. To-day 7500 people are daily employed to keep pace with the everincreasing public demand. The great Popularity of their brand—BUDWEISER—due to qualit Purity, mil and exquisite flavor, has made its sales exceed those of any other beer by millions " ANHEUSER-BUSCH - ST. LOUIS,U.S.A. Visitors to St.Louis are courteously invited to inspect our plant — covers 142 acres. Baleay ee Means Moderation