Life, 1915-04-22 · page 33 of 44
Life — April 22, 1915 — page 33: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine (page 721). The ad promotes the **Chandler Six**, a luxury automobile manufactured by Chandler Motor Car Company in Cleveland, Ohio. The key selling point: a new seven-passenger touring car priced at $1,295, the same price as their previous five-passenger model. The advertisement emphasizes value and engineering quality, listing technical features like the proprietary Chandler motor, electric starting system, and leather upholstery. It positions the car as offering "seemingly impossible value" for the price—suggesting competitors charged significantly more for comparable features. The simple side-profile illustration shows the vehicle's extended wheelbase and open-air design typical of 1920s touring cars. This represents early automotive marketing, targeting middle-to-upper-class buyers seeking quality construction at reasonable cost during the competitive early automobile era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= PRE 721 (GEE SSSA SNS INIA SEERA VL AATLAY, : N Z So? A OTP Now with 7-passenger body and longer wheel-base, $1295 (HANDLER SIX The Pioneer Light-Weight Six SNA A Chandler dealers are now showing the New Season’s seven-passenger Chandler touring car, at the same sensational price announced recently for the five-passenger Chandler, $1295. i i : 4 i Except for the better value given it by its lengthened wheel- base and seven-passenger body, and a few general improve- ments, this is a continuation of the same Chandler model that sold last year with only five-passenger body for $1595. Not a single feature of design or materials has been cheapened to make this price possible. The luxurious new body is a genuine seven-passenger body. No cramping, no crowding. When not in use the two auxiliary seats fold away neatly, entirely out of sight in the floor and the back of the front seat, leaving the tonneau free from any marring obstruction and converting the car into an extremely roomy five-passenger carriage, All of these things—the splendid mechanical construction, the Marvelous Chandler Motor of our own design. and built the Chandler has always offered seemingly impossible value for its price. It has brought the highest grade six-cylinder construction within reach of the average purse, and the conservative purse. It has set the pace. Chandler Features The high-grade features of Chandler design, construc- tion and equipment include: The exclusive Chandler motor of our own design and built in our own factory—Bosch mag- neto—Gray @® Davis separate unit electric starting and lighting system—Rayfield carburetor—Mayo genuine Mer- cedes type radiator—cast aluminum motor base extending from frame to frame—three enclosed silent chains for driving motor shafts—silent worm-bevel rear axle—genuine hand- buffed leather upholstery—Firestone demountable rims— NWLLLA LANA in our own factory, the big seven-passenger body, the beauty ot design and finish, the economical light weight and the generous equipment seem quite impossible for $1295. But Stewart vacuum gasoline feed—Golde patent one-man top with Jiffy curtains—motor-driven horn—Stewart-Warner magnetic speedometer, and all the usual incidental equipment. Weighs 2985 pounds completely equipped. Runs 16 miles or more per gallon of gas- oline, 700 miles per gallon of oil, 7000 miles per set of tires. Speed 3 to SS miles per hour on high gear. Roadster and seven-passenger bodies. SS See the Seven-Passenger Chandler at your Dealer's Now or write at once for new catalog and we will arrange a demonstration for you. CHANDLER MOTOR CAR CO., 704-734 E. 131st St.. CLEVELAND, OHIO New York City Office, 1890 Broadway Cable Address, Chanmotor QW2277 ZEW IRSA WILL a (FAAS 2 BY Be a 2 a BS | LN NNN INNS NSN DT A ALL LN LS AALS eo comicbooks.com