Life — April 15, 1915 — page 33: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Studebaker Motor speed isthelong-strokehighspece powerful and silenti® tyeration—simple in des eo = extremely accenalbie ne ofits det crerzably economical of fuel Swing to improved design oF owe passages,valve openings ‘and manifold. is pot merely floating” type of axle—but a real FULL - float- ing rear azle in which the azle housing carries the x ight of the car. TWO Timken Bearings in each hub take up theside-thrusts and the shaft itselfis left free merely to turn the wheels. Itis ‘the SAFEST and most accessible type of rear axle. Studebaker designed and Studebaker built, Studebaker Electric Lighting and Starting —FULL-Float- ing Rear Axle— Timken Bearings — Safety ‘Tread Rear Tires—One-man Type Top. Features What #985 will buy ~because its a At the first glimpse you get of this Studebaker FOUR you'll begin to appreciate the evident QUALITY that Studebaker has built into its every detail, simply “—because it's a Studebaker.” For you'll find it one of the handsomest cars you eversaw. A car of distinctive design— refined and gracefulinline with a rare elegance of finish that few cars at any price can match. And you'll notice, too, the roominess of this attractive car—and the handsome CROWN fenders and the wide doors with hidden hinges and catches, and deep, restful cushions finished. with high-grade, hand-buffed leather. And a hundred other little details that lend beauty and grace to its looks. But it is only when you study the mechani- cal construction of the car itself that you realize how much you can buy in thiscar at $985 —how needless it is to pay more for a FOUR —and how unwise, too, it may be to pay less and sacrifice quality—QUALITY you must have,.and this is the ONE car that can fully satisfy you on every quality point at a price below one thousand dollars. The rear axle, for example—it’s not merely a “floating” type. This FOUR hasa FULL-float- ing rearaxle, It's the most expensive form of axle—but it’s the safest and the easiest to get at. You'll find that instead of following the less expensive construction of driving thro’ springs, Studebaker uses TWO radius rods and a torque arm for the drive. The springs are free to take up the jolts and jars—and nothing else. mple size to insure safety at all Anda brake-equalizer of the highest type. You'll find a silent and flexible motor that gives road-mastering power and yet {s marvelously eco- ken bearings at every point of —13 of them in all. Is there any other car atlessthan athousand dollars that can give youas many? You'll find a Studebdaker-developed Electric System that never fails And so in every detail you'll find the QUALITY that Studebaker must put into the Studebaker FOUR "—because it’s a Studebaker ” But see thiscar—stand it side by side with other FOURS—no matter what the price. And judge its quality and what it gives, and then, when you know that you can get all this at $985—backed by the $45,000,000 guarantee of that name of Studebaker— you'll begin to realize that Studebaker QUALITY is Rot merely an empty phrase. STUDEBAKER—Detroit Canadian Plants: Walkerville, Ont. Studebaker ROADSTER, - - Stodebete: LIGHT So eee