Life, 1915-04-08 · page 42 of 44
Life — April 8, 1915 — page 42: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward **Goodyear tire tube advertisement** from Life magazine (page 642). The ad targets motorists who replace inner tubes more frequently than tires, arguing they should switch to Goodyear's superior "laminated tubes" (built layer-by-layer rather than from a single rubber piece). The copy makes commercial claims: Goodyear tubes allegedly outlast competitors' tires, are now 14% thicker yet cost 20% less due to increased production and recent price reductions (dated February 1st). The cutaway diagram shows the tube's construction. The ad concludes by pitching Goodyear's "Fortified Tires" as equally valuable. This represents early-20th-century automotive marketing: technical product differentiation, cost-benefit messaging, and appeals to both economy and durability. No satire or political content is present—it's commercial persuasion aimed at budget-conscious car owners.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
This is to Men Who Buy More Tubes Than Tires It is to Prove Your Need for Goodyear Laminated Tubes Right Inner Tubes will, on the average, out- last any Tire. If your Tubes don’t, these facts should be considered, Goodyear Tubes are Laminated. That is, they are built up /ayer on layer. They are also extra-thick, Our records for years show that Tubes built this Goodyear way outlast any Tire. Four Tubes outwear five Casings. They are built by Goodyear standards, by the men who build Goodyear Tires. And these super-tires, as all know, have won top place in Tiredom. 14% Better—20% Lower This year, Goodyear Inner Tubes are built even better than before. Our smaller sizes have been thickened 124 per cent, Our larger sizes are thickened 16345 per cent. Yet they are built of pure rubber as always, That means that today’s Tubes average 14 per cent better than the Tubes which made the records told above. Yet the price is one-fifth less. Months ago we added this extra weight. Then on February Ist, when we made our last great tire-price reduc- tion, we reduced Tube prices by 20 per cent. Now these heavy Laminated Tubes cost about the same as others. This is largely the result of enormous production. Our Tube sales last year increased about 38 per cent. And Good- year policy is to give every saving, in some way, to our users. Please mark this: Despite this added thickness, you pay about the same for Goodyear Laminated Tubes as for other Tubes today. Layer on Layer Goodyear Laminated Tubes are not built by a tube ma- chine, of one thick piece of rubber. They are made of thin rubber sheets, wrapped layer on layer, then vulcanized to- gether in a solid rubber tube. Sce the picture. Flaws are thus seen, and the sheet is discarded. Layer by layer every part of the Tube wall gets the most careful inspection. Then our valve patch isn't stuck on, It is made a part of the Tube. No loosening here, no leakage. This leak-proof construction, plus pure rubber, plus extra thickness, accounts for Goodyear Tube supremacy. Let Goodyear Tubes Convert You to the Tires If you still use other tires than Goodyears, at least adopt the Tubes. Tubes built our way are certainly better than solid tubes, or lighter tubes, or tubes given weight by mineral adulteration. Prove for yourself that there are Tubes which outlast any tire. Goodyear Laminated Tubes, with their vital advantages, cost you no extra price over most Tubes, Then bear in mind that Goodyear Fortified Tires give as much extra value as our Tubes. They embody five exclusive features, each of which adds life to them. They, too, have been reduced in price, for the third time in two years, Any dealer will supply you. Goodyear Tubes Are Gray Pure rubber tubes are gray, To color them we would need to ) This is a section of both Tube and Tire. The Inner Tube is pictured to show the layers which compose it. In completed Tubes these layers, of course, are vulcanized together into one solid rubber Tube. THE GOODYEAR TIRE & RUBBER CO. Akron, Ohio (Joop SYEAR) AKRON, ONIO Laminated Tubes Extra Heavy Tubes—Uncolored Built Layer on Layer By the Makers of Fortified Tires (2237)